Product Marketing Associate
LRN Corporation, United States
Job Description
About LRN
Do you want to use your Product Marketing expertise to help people around the world do the right thing? Join us at LRN to be a part of a small, global companyfewer than 500 employeeswhere you can have maximum impact.
LRN works to propel organizations forward with the partnership, knowledge, and tools to build ethical culture. More than 2,500 companies worldwide (including some of the world’s most recognizable brands) utilize LRN services and leverage LRN e-learning courses to help navigate complex regulatory environments and foster ethical, responsible, and inclusive cultures. In partnership with LRN, companies translate their values into concrete corporate practices, training materials, and leadership behaviors that create a sustainable competitive advantage. By acting upon shared values, companies and their people find the means to out behave and outperform.
About the role:
As Product Marketing Associate, you will develop, manage, and execute on customer and competitive research, product value propositions and messaging, and go-to-market and sales enablement programs that support new business and customer growth goals with a focus on priority markets in North America. This will involve collaborating cross-functionally with Sales, Product, Customer Success, Marketing, and Commercial Strategy to craft programs and tactics that improve the sales process and buyer experience.
You’ll help to drive product marketing strategy across the LRN suite of offerings from ideation through execution, ensuring that the voice of the customer is deeply embedded in all activities. Most importantly, you’ll help execute world-class go-to-market launches and customer growth initiatives that include buyer personas, messaging, and sales training and enablement materials.
You will excel in this role if you are organized, decisive, agile, and iterative; and thrive in ambiguity and with autonomy.
What you’ll have the opportunity to do:
Be accountable for driving product adoption and high-quality demand in that result in new client wins. Develop and tailor product marketing plans that include country/region specific targeting, value proposition, key messaging, competitive analysis, ICP targeting, and sales enablement plans that impact revenue growth in North America.
Work closely with marketing, product, and in-region sales teams to help drive our go-to-market strategy, positioning, and sales enablement for key products and priority markets. Produce enablement collateral including: fact sheets, sales slides, discovery questions, talk tracks.
Conduct, synthesize, and produce research reports on competitive intelligence, creating and updating battlecards as necessary.
Own launch execution for key products and identify opportunities to drive product-led growth. Help define and scope product marketing and related campaign projects, and take ownership of assigned projects, following them through from planning to drafting to review to revision.
Represent the regional voice of the customer internally. Participate in Voice of Customer interviews, analyzing findings, and identifying areas of opportunity across sales, messaging, and marketing collateral.
Ensure we’re resonating in market. Evaluate and establish product descriptions, features, value propositions, and differentiators resonate across different channels with our ICP.
Drive adoption of marketing and sales collateral. Help improve the organization and delivery of existing marketing collateral, reduce redundancy, eliminate outdated or unnecessary information, and improve overall product-related content experience.
Requirements
- 1+ years of marketing experience at a B2B SaaS organization
- Bachelor’s Degree, marketing, business, communications or related field is preferred
- Proven experience conducting competitive landscape and customer research
- Enthusiastic collaborator who works well as a part of a team
- Relentless curiosity and a knack for understanding people
- A quick study who is resourceful and flexible
- Self-starter with good instincts to prioritize and balance multiple ongoing projects
- Strong partnership skills with emphasis on collaboration, proactive, flexible, can-do attitude
- Ability to build and create while operating in the gray areas
Benefits
- Competitive compensation
- Flexible working schedule
- Flexible PTO plus US public holidays
- Excellent healthcare plan including eye amp; dental care
- Excellent 401K with employer match
- Life Insurance, Short term and long term disability benefits