Senior Brand Marketing Manager
Life is Good, United States
Job Description
Hello, we are glad you're here!
We've got an inspiring story to tell and a growing brand focused on improving the lives of millions. You have the brand marketing experience we need to fuel the continued growth of our business, brand, and culture. With your leadership, our team will help current and new customers find new reasons to wear and share their beliefs that Life is Good and that optimism is a choice.
Does this sound like you?
You have experience successfully growing the reach and depth of a brand. You have personally delivered brand marketing strategies and plans. You can speak confidently about how your strategies have achieved measurable, positive results in brand awareness, engagement, and revenue. You truly love what you do.
IMPORTANT DETAILS
- This role is based in Boston and you will be working on-site on Wednesdays and Thursdays each week
- We chose the questions on this application with great care. If you don't answer them, we’ll assume you're not serious about joining the team
- Our compensation strategy combines robust market data for companies our size and an innovative bonus program
We ask important questions during this process. It's our way of handing you the mic so you can tell us your story. Please don't miss that part and take your time answering the questions. Everyone who applies will get a response. We know that's not the norm. We set a high bar.
YOUR OBJECTIVE
You’ll leverage your brand strategy and creative production experience to develop and launch cross-channel marketing campaigns that grow the Life is Good brand. You’ll collaborate, ideate, inspire, and problem-solve to create marketing that breaks through real and imagined constraints.
YOUR JOB
Essential Duties and Responsibilities
- Develop and lead execution of strategies and cross-channel marketing campaigns for brand, product, and partnership initiatives to meet awareness, engagement, and revenue goals
- Know the Life is Good business, brand, category, and target audience, turning your observations into insights and creative briefs
- Manage execution of all campaign deliverables including selling to stakeholders, production, measurement, optimization, and recapping
- Actively manage the annual marketing initiatives calendar, ensuring cross-channel storytelling
- Positively represent the Life is Good brand with our customers and community
- Be an original and courageous voice for strategy and brand consistency in creative output
- Align with leadership in executing competitive and consumer research
- Identify and pitch potential brand partners that align with brand growth objectives
- Work with our chosen PR Partner to seek out and vet earned media opportunities
- Develop and maintain effective relationships with internal teams and external partners
Requirements
Your Experience and Qualifications
- You bring the knowledge, expertise, and judgment gained from your 5+ years of brand marketing experience for a consumer brand or ad agency
- You’ve successfully led the development and execution of creative campaigns that measurably increased brand awareness
- You have successfully led the production of a variety of online and offline deliverables at one time (OLA, e-mail, social, outdoor, radio, video, etc.)
- Your experience demonstrates skill in building strong relationships at all levels
Your Personal Attributes
- You believe in the Life is Good mission and are a rational optimist
- You are an energetic self-starter with a positive, collaborative attitude
- You enjoy dreaming up never been done before marketing tactics and figuring out how to execute them
- You’re a natural storyteller who conveys your ideas clearly, concisely, and effectively
- You have the desire and ability to think and act both strategically and tactically, with an understanding of the details required to turn thoughts into action
- You communicate simply, clearly, concisely, and proactively
- You are skilled at uniting diverse teams around a shared goal and leading progress toward the goal
- You have a passion for creativity and the ability to influence brand creative to get it from good to great
- You are known as someone who earns the trust of your colleagues because you consistently follow up, organize, problem-solve and make the most of your and others' time
YOU'LL KNOW YOU'RE SUCCESSFUL WHEN
- You meet your annual goals and help your team achieve their goals
- You are a cultural leader at Life is Good
- You have developed and managed new brand partnerships, product launches, and brand campaigns that extend brand reach