Senior Manager, Field Marketing + Brand Edge
Lemon Perfect, United States

Lemon Perfect is a great-tasting flavored lemon water with zero sugar, powered by organic lemons. Our product contains no artificial flavors or sweeteners, and all the power and health benefits of a lemon - with half a squeezed organic lemon in every bottle. Lemon Perfect contains electrolytes from potassium and is packed with vitamin C, making healthy hydration more convenient, delicious, and refreshing than ever.

Lemon Perfect is widely considered by industry insiders to be one of the most scalable, exciting, and innovative emerging beverages in the marketplace. The company’s mission is to promote healthy hydration and deliver the joy of flavoranytime, anywhere, and for everyone.

The Lemon Perfect Company is headquartered in Atlanta, GA. This role may be based in ATL, NY amp;/or LA

Position Summary:

Lemon Perfect is looking for an enthusiastic and experienced field marketing leader to lead the development and implementation of our field marketing and brand edge strategy in our Tier 1 markets, synchronizing activities with our Brand Marketing, Influencer and Social team at HQ. This leader will deepen the connection of our marketing and sales team in the marketplace and drive IRL/URL consumer engagement in our fastest growing markets.

Key Markets: New York/Metro, LA/So. Cal

We are looking for this leader to help build the plan, prioritize markets, collaborate with partner agency[s] and staff/train our brand ambassadors. This person will also collaborate on our influencer, collaborations and partnership strategy amplifying and bringing this to life in the last mile to the consumer.

Lemon Perfect is experiencing exciting and explosive growth, so you must be an organized self-starter who is comfortable in a fast-paced environment. As a valued member of our small marketing team, you would have endless opportunities to impact the growth of the brand through the curation of thoughtful consumer experiences. There is a lot of work to do, so we need someone with a creative and strategic mind, ambition, and energy to help us succeed!

Requirements

• 5-7+ years of experience with experiential, brand activation, digital marketing, and partnership development
• Experience working with consumer-packaged goods brands, ideally with beverage and/or lifestyle brands
• Shows convincing understanding of key markets / consumer engagement and brand edge.
• Experience building and managing agency/staffing model and significant marketing budget.
• Experience with data management/KPI success metrics including ROI, CRM, et al.
• Demonstrate leadership behaviors including Innovation, Agility, Collaboration, Problem Solving
• Excellent collaboration, communication, and interpersonal skills to thrive in a team environment.
• Bachelor’s degree in marketing or other related discipline; MBA a plus
• 50-75% Travel

Responsibilities:

• Develop amp; manage brand edge + field marketing plans in Tier 1 markets.
• RFP and manage agency management end to end: SOW/Contract, Staffing, On Boarding, etc
• Communication [internal + External] including integration into HQ social, owned + earned platforms
• Development Brand Ambassador guidebook, training, and performance
• Development and management of brand assets in marketplace
• Led and manage product drops for both events, influencers and tier 1 endorsements
• Development of location partnerships and events in support of LP consumer engagement model
• Amplification and execution of LP brand strategy, partnerships and collaborations.
• Support for National Tent Pole experiential events led by HQ Marketing
• Support for strategic tradeshow and industry events when applicable

Benefits

Salary Commensurate with Experience

Benefits:

Strong benefits package, including Medical, Dental and Vision

Equity Plan Participation

Unlimited PTO

Job Rewards and Benefits