Who We Are:At Brooks, we believe a run can change a day, a life, the world. Everyone who works here is a key part of our obsession to make the best running gear on the planet.We want our business which also happens to be our passion to be a place where everyone feels welcome and comfortable being themselves. Our company culture defines us, bonds us together, and drives our success. We live this culture daily through our brand values: Runner First, Word is Bond, Champion Heart, There is no I in Run, and Keep Moving. This means we always solve for the runner, do what we say we will, give it our all, are generous with our humanity, and find a way to keep moving every day, because joy is kinetic.
Are you ready to help create something extraordinary?
Your Job:The North America (NA) Social Media, Influencer and Integrated Marketing team delivers brand demand, buzz, excitement, authentic engagement, and brand love through the ever-changing social media platforms, organic social content, videos, and strong influencer partners to maximize impact. This team also leads the NA Go-to-Market (GTM) process for regional brand activations and seasonal campaigns.
As the Director, Integrated, Social amp; Influencer Marketing you will be a master storyteller that authentically connects our brand, our purpose, and our products to runners through a variety of social media and influencer tools and tactics. You will build strategies to use social media and influencers to create brand buzz, excitement, want, and desire among runners where eventually they will fall in love with Brooks. You will leverage and choose our family of targeted and always-on influencers to build deeper relationships with current customers to become brand ambassadors, but also connect with new runners who may not have considered Brooks. You will also lead our NA Integrated Marketing team who are responsible for delivering each season’s go to market process, build seasonal tactical plans, manage quarterly lifestyle shoots, and be a key stakeholder in bringing our seasonal sales meetings to life.Your Responsibilities:
- NA Integrated Marketing Leadership
- Lead NA seasonal marketing GTM planning and development with key cross functional stakeholders and our global brand team
- Accountable for brand and seasonal activations across digital and physical channels to deliver consistent and impactful messaging that drives awareness, consideration, conversion, and loyalty
- Build strong relationships with global marketing leaders, regional channel owners, and NA sales colleagues to ensure GTM and tactical plans are relevant, impactful, and timely
- Oversee region quarterly photo shoot process and priorities as well as provide leadership to day-to-day team
- Social Media and Influencer Marketing Leadership
- Lead and optimize the NA social media and influencer marketing strategy that will build community engagement, buzz, excitement, awareness, affinity, and brand love
- Provide leadership in each social media platform content strategy to deliver fun and inspiring moments for runners to see themselves with Brooks
- Understand the running community and the topics that resonate with runners and develop insights that are actionable and impactful
- Build Brooks storytelling and story sharing through social media platforms that connect emotionally with runners that drive brand love, passion, as well as inspiration to go for a run
- Oversee the influencer marketing strategy, tactics, and programs to ensure they are aligned with our enterprise and general marketing goals and strategic choices
- Have deep roots and interest in culture, entertainment, and lifestyle to stay close to trends that affect social media and influencer tactics and actions
- Proactively search for new opportunities that will deliver brand awareness and consideration to Brooks customer audience priorities that are impactful and scalable
- Ensure strong collaboration and partnership between influencers and organic social media team to maximize reach, efficiency, brand love, and share of voice
- Develop, document and champion for adoption of best practices within the team
- Inform and collaborate with the marketing department leadership to solve business challenges, issues, and opportunities
- Create systems and processes to scale social media operations with a focus on growth, data informed decision making, and collaboration
- Bring company moments to life in creative, resonant ways on social platforms
- People Leadership
- Demonstrate strong people leadership skills rooted in Connect principles
- Promote Brooks’ Core Cultural Values: Responsible for team culture and keep a pulse on morale to proactively address any concerns
- Create organizational design to align with business strategy an