Canary Technologies is a fast-growing enterprise hospitality technology company that provides hotels with innovative solutions to drive efficiency and enhance the guest experience. Our core solutions get rid of antiquated technology in hotels. With backing from some of the top investors in Silicon Valley, including Y Combinator, Canary Technologies is trusted by thousands worldwide and serves some of the world’s largest and most iconic hotel brands.
This opportunity will provide close interaction with senior leaders and founders. Our founders are alums of the Cornell Hotel School, Columbia University, and The University of Pennsylvania- Wharton. They have previously built software companies and have worked at firms such as Bain amp; Company and Starwood Hotels amp; Resorts.
We are an organization that strongly believes in meritocracy and performance. There is significant opportunity for advancement and growth in this role, both of which are based on performance and talent.
About the Role:Canary Technologies is seeking a talented and experienced Content Marketing Lead to join our dynamic marketing team. As the Content Marketing Lead, you will play a crucial role in developing and executing our content strategy to drive brand awareness, engage our target audience, and generate leads within the hotel technology industry. This is an exciting opportunity to make a significant impact and shape the content direction for a rapidly growing company.Responsibilities- Develop and implement a comprehensive content marketing strategy that aligns with the company's goals and objectives in the B2B SaaS hotel technology sector.
- Create high-quality, engaging, and informative content including blog posts, whitepapers, case studies, ebooks, website copy, email campaigns, social media content, videos, and other marketing collateral.
- Collaborate with cross-functional teams, including product management, sales, and customer success, to understand product features, benefits, and customer pain points to effectively communicate them through content.
- Manage external copywriters for blogs, white papers, etc.
- Conduct in-depth industry research and stay up-to-date with the latest trends, best practices, and advancements in hotel technology to ensure content relevance and thought leadership.
- Manage and maintain the content calendar, ensuring a consistent flow of content that resonates with the target audience across various channels and formats.
- Optimize content for SEO and collaborate with the SEO team to incorporate keywords and improve search rankings.
- Monitor content performance, track key metrics, and generate reports to measure the effectiveness of content marketing efforts.
- Utilize data-driven insights to refine content strategies and optimize content distribution channels for maximum reach and engagement.
- Nurture and grow a network of industry influencers, thought leaders, and partners to amplify content reach and establish the company as a trusted authority in the hotel technology space.
- Stay informed about competitor activities, industry trends, and emerging content marketing techniques to identify opportunities for differentiation and innovation.
Qualifications- Bachelor's degree in marketing, communications, journalism, or a related field.
- Proven experience (4+ years) in content marketing, preferably in the B2B SaaS industry.
- Exceptional written and verbal communication skills, with the ability to craft compelling and persuasive content that resonates with the target audience.
- Strong understanding of SEO principles and experience with keyword research and optimization techniques.
- Ability to collaborate effectively with cross-functional teams, manage multiple projects simultaneously, and meet deadlines.
- Creative mindset with a passion for staying up-to-date with content marketing trends and emerging technologies.
- Analytical mindset with the ability to interpret data and leverage insights to drive content strategy and decision-making.
- Proven ability to think strategically, solve problems, and take a proactive approach to achieve results.
A Little About You:- You are passionate about B2B content marketing and are excited to work in the travel amp; hospitality industry.
- You're detail oriented and thrive in a fast paced environment.
- You have demonstrated success in establishing and distributing a creative and engaging content strategy.
Join our innovative team at Canary Technologies and play a key role in shaping our content marketing efforts within the dynamic B2B SaaS hotel technology industry. Apply now and help us drive our brand to new heights through engaging and impactful content!Benefits- Health Care Plan (Medical, Dental, Vision, Disabilit