Content Marketing Strategist
VisitorsCoverage Inc., United States
Job Description
Come join VisitorsCoverage, one of Silicon Valley's most successful InsurTech companies, certified as a Great Place to Work! We are looking for a full-time Content Marketing Strategist to join our Marketing team.
This person will be responsible for planning, developing, and executing content campaigns that align with the company's marketing objectives. We are looking for someone to take full ownership of our Content Strategy and work with cross-functional teams to create cohesive and impactful content and campaigns to drive desired outcomes. Are you obsessed with a data driven content approach? Can you lead content initiatives in an agile environment, quickly and efficiently? If so, we want to hear from you!
What We Do:
VisitorsCoverage is an Insurtech company, located in the heart of Silicon Valley, revolutionizing the way travelers search, compare, purchase, and manage their travel insurance. Imagine a place where buying travel insurance is as easy as ordering an item from your favorite online retailer. You know exactly what the benefits are and what each word on the coverage document means, and you are able to zip through the checkout process. We are obsessed with simplifying Travel Insurance! We wake up everyday thinking of new ways to meet the same expectations that users have from their online retailers and delivery or streaming services. We are a team of people who counter the thought that insurance is boring and love the challenge of delighting our users at every step of their decision-making process.
If this sounds like the perfect role and workplace for you, we encourage you to apply for this position! VisitorsCoverage is on a mission to hire only the best, and we are committed to providing exceptional employee experiences with meaningful work and true work/life balance.
Local Bay Area Candidates Only. Candidates with authorization to work in the US preferred. No new H1B visas will be processed but a H1B transfer may be considered for the right candidate.
Requirements
Required Skills:
- Excellent communication and organizational skills
- Expert understanding of Content Analytics and KPIs
- Strategy Creation and Execution Experience
- Leadership Experience
Preferred Qualities:
- Positive, can-do attitude
- Detailed oriented
- Organized
- Innovative
- Problem solver
- Curious
- Passionate
- Proactive
- Focused Mindset
- Strategic and Ideation Mindset
- Communicator
- Critical Thinker
- Speed and Agility
Responsibilities:
- Develop and implement a comprehensive content strategy that aligns with the company's marketing goals
- Conduct thorough research on our target audience and industry to identify content opportunities and trends
- Lead a team of writers, social media experts, and content creators to develop high-quality content that resonates with our target audience
- Develop and execute content campaign strategies that align with the company's marketing objectives and target audience
- Collaborate with cross-functional teams to define campaign goals, target audience, messaging, and desired outcomes
- Create campaign briefs outlining key campaign elements, including messaging, content formats, channels, and timelines
- Develop content calendars and coordinate content creation and distribution across various channels, such as blog posts, social media, email, videos, webinars, etc.
- Collaborate with content creators, designers, and marketing teams to ensure content aligns with campaign objectives and brand voice
- Monitor and analyze campaign performance using analytics tools to assess effectiveness and make data-driven adjustments as needed
- Stay up-to-date on industry trends, emerging platforms, and best practices in content marketing and campaign management
- Provide regular reports and presentations on campaign performance to stakeholders
Qualifications:
- Bachelor's degree in marketing, communications, or related field
- 5+ years of experience in content marketing, campaign management, or related roles
- Strong strategic thinking and ability to develop effective campaign strategies
- Excellent project management skills with the ability to manage multiple campaigns simultaneously
- Proficiency in using analytics tools to measure and analyze campaign performance
- Strong understanding of content marketing principles and best practices
- Excellent communication and collaboration skills to work effectively with cross-functional teams
- Creative mindset with the ability to develop engaging campaign ideas and content concepts
- Detail