Content Strategist
ONE Sotheby's International Realty, United States
Job Description
ONE Sotheby’s International Realty, a premier luxury brokerage on Florida's East Coast, is looking for an energetic and personable Content Strategist to join our corporate marketing team. Based in Coconut Grove, FL, our company is committed to providing our agents and clients with cutting-edge technology and resources to deliver unparalleled service in the industry. In this role, you will be responsible for creating compelling content and developing strategic marketing plans to engage different audiences, including agents, clients, and homebuyers. This position requires a strong blend of creativity and strategy.
Responsibilities includes:
- Collaboratively develop and implement unique content strategies to increase brand awareness, engage key audiences, drive traffic, and generate business across multiple platforms for the company and leadership team.
- Attend agent property tours and events and company events to capture and develop content with an emphasis on video.
- Attend events, meetings, speaking engagements and lifestyle opportunities to capture content for the CEO.
- Assist with the creative process of corporate content and campaigns related to real estate, winning new clients and new listings, agent promotion, lifestyle trends, real estate trends, local events, and more.
- Assist head of content with the CEO and President’s social media content and strategy across different platforms, including Instagram, Twitter, LinkedIn, Facebook, and personal blog.
- Create multimedia content such as videos, infographics, and photos.
- Monitor and analyze social media metrics to identify trends and insights.
- Provide original copywriting, sources images, and work with other team members to ensure all content aligns with the brand’s mission.
- Coordinate with other team members within the marketing department to ensure that marketing efforts are being leveraged effectively.
- Provides monthly reports and social media performance analysis for leadership team accounts, proposing strategies constantly to improve.
Requirements
- Travel necessary, must have reliable transportation
- Experience developing high-performing social media content
- Understanding of social media best practices
- Creativity and passion for highly engaging digital content that drives engagement, following and sales including video, email, and social media
- Excellent grammar and communication skills with attention to detail
- Video editing skills
- Copywriting skills and engaging captions
- Reporting and metric analytics
- Paid social media advertising
- Ability to work in a creative, fast-paced environment.
- Highly self-motivated and self-driven
- A bachelor's or similar degree in a relevant field is a plus, but not required (marketing, journalism, etc.).
- 3+ years’ experience as a marketing professional skilled at creating, managing, and continually optimizing all marketing campaigns
- Skills in Adobe Premiere Pro is a plus but not required
- Skills in Adobe After Effects is a plus but not required
Benefits
Join a luxury growing company with an energetic work environment. Our benefits include:
- Competitive pay
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance