Marketing Events Specialist
Genetec, United States
Job Description
Genetec is a market leader and innovative technology company with a broad solutions portfolio that encompasses security, intelligence, and operations. We are growing and so is our events portfolio; therefore, we are looking for a Regional Events Specialist, North America. Reporting to the Director, Americas Marketing, and working closely with the Corporate Events Team based in Montreal, you will take responsibility for planning and execution of an extensive events portfolio within the North American sales region. Your focus will be to showcase the Genetec brand throughout North America (USA amp; Canada) and you will manage events that ultimately drive valuable leads through to our sales organization.
- Plan and execute to budget a large-scale event program in Genetec’s largest sales region, North America. Your event portfolio will include table top and tier 2 tradeshows, user groups and road shows, specialty event programs and internal meetings (~100 annually and growing)
- Closely plan, manage, and track all elements of the trade show budget
- Manage all elements of the events program including event registration, material shipments, staffing, logistics, operations, schedules
- Liase with established vendors to ensure high quality, efficiency, and strong representation of the Genetec brand
- Collaborate cross-functionally with regional sales and marketing counterparts, the corporate events team, technology partners, and other business stakeholders
- Ensure on-brand presence throughout the events portfolio and work with regional marketing managers to align event presence to specific vertical markets
- Ensure each event includes a comprehensive leads management strategy and support marketing managers with lead collection and other operational procedures
- Track and report event program ROI to regional marketing and sales leadership
- For conference style events, support marketing managers with invitation/recruitment process, registration management, and pre- and post-event communications
- Coordinate internal sales team staffing
- Host event planning sessions with relevant stakeholders
- Ensure that the North American events presence supports the overall regional marketing strategy and goals, and adheres to corporate brand guidelines
- Work with Regional Marketing Coordinator to order, distribute and manage inventory for promotional items and event materials such as pull-up screens and signage
- Work together with marketing stakeholders to plan and execute adjacent events programs such as sponsorships and speaking opportunities
- Some on site event support and associated travel will be required (25% travel estimated)
- 3+ years marketing and/or events management experience
- Extremely well organized and detail oriented
- Strong communication skills; comfortable communicating with stakeholders at all levels of the organization as well as with customers and agencies/contractors
- Work both independently and with others to achieve results
- Naturally collaborative and enjoys working with varied teams in a matrixed organization
- Calm and confident demeanor
- Experience with budget management and tracking
- Comfortable working in a fast-paced environment and managing a multi-faceted portfolio of events
- True passion for events, marketing, branding and lead generation. You enjoy creating in-person marketing programs that drive measurable business results
- Proficient with the Microsoft Office Suite
- Knowledge of CRM, data management, and email marketing/marketing automation tools a plus
- Bachelor’s degree in marketing, business or similar
- Competitive compensation and benefits package
- Tuition Reimbursement Program
- Ability to be based 100% remotely, while also part of a driven and enthusiastic regional marketing team
Would you like to know what it looks like to work at Genetec? Click on the following link to find out for yourself! Genetec Culture
Thank you for your application, but please note that only qualified candidates will be contacted. Head-hunters and recruitment agencies may not submit resumés/CVs through this Web site or directly to managers.