Senior Marketing Manager, West Coast
NeueHouse, United States
Job Description
NeueHouse
NeueHouse is the private workspace and cultural home for creators, innovators, and thought leaders. Regardless of locale, and by deliberate design, all our environment and teams support, nurture, and connect NeueHouse members and their communities in reaching their creative potential.
Our Properties
NeueHouse currently operates across four different, but equally iconic properties in New York City and Los Angeles:
- Our Madison Square (MSQ) House is situated in New York’s iconic Flatiron District, was previously home for Tepper Galleries, a well-known Manhattan auction house for international artists and collectors in the 1930s and neighbors the 69th Regiment Armory where the first International Exhibition of Modern Art was held.
- Our Hollywood House (HWD), which sits on Sunset Boulevard, is one of LA’s most celebrated buildings and occupies the original CBS Studio (the world’s first structure built intentionally for broadcast). Here genre- defining artists from Orson Wells and Lucille Ball to Janis Joplin, the Beach Boys, and Bob Dylan built their legacy.
- Our Bradbury House (BB) sits within the Bradbury building in DTLA. Built in 1893, the Bradbury Building is an architectural masterpiece and one of Los Angeles’ most historic landmarks. It has been heralded as one of the most thrilling spaces in all North America and is renowned for its breathtaking skylit atrium filled with walkways, stairs, balconies, and intricate ironwork.
- Our Venice Beach House (VB) was once the creative home to some of the most influential creative luminaries in art and entertainment including Hal Ashby, Oliver Stone, and David Hockney, NeueHouse Venice Beach is a new work, social, and cultural hub for the Venice creative community.
The Role
The Senior Marketing Manager, West Coast drives all regional marketing initiatives across our LA Houses and restaurants. A successful Senior Manager will be able to identify opportunities which drive local House and restaurant business objectives, while also maintaining regional oversight to ensure brand consistency as well as identify halo opportunities to connect our member and public audiences across the region. The Senior Manager will be responsible for creating partnerships with regional stakeholders across departments, including membership, programming, House and restaurant GM’s. The role will report to the VP of Operations, with a dotted line to the NeueHouse VP of Marketing.
Requirements
Requirements
• Develop regional marketing calendar and execute cross-channel strategy, including: email, member app/portal platforms, web updates, and on-site messaging (printed collateral, digital boards), ensuring key messages and initiatives drive business priorities, are aligned with brand guidelines and add value to both member and acquisition audiences.
• Act as local marketing expert across all NeueHouse LA properties and serve as ambassador for the overarching brand guidelines, standards, and systems established by the Marketing + Brand teams.
• Partner with NeueHouse brand Marketing team and restaurant GM’s to develop and implement targeted marketing strategy to drive awareness, bookings and revenue for Reunion Hollywood and Venice Beach, including but not limited to: email marketing, paid digital channels, booking platforms, local marketing partnerships and influencer relations developed to both add value to our member audiences as well as drive leads within a larger public-facing audience
• Develop partnerships with local department stakeholders; conduct bi-weekly/monthly meetings and consistent reporting cadence to create a transparent workflow across departments.
• Support and execute campaigns for halo brand moments and/or growth initiatives within LA, in partnership with NeueHouse brand Marketing team (Marketing, Creative, Communications, Programming, Membership).
• Contribute to social and brand content objectives, including management of photoshoots, pitching members or local partners for relevant opportunities, ideation around LA-specific themes in support of the local Houses and community.
• Manage local marketing budgets, timelines and vendor relationships.
Qualifications:
• 5 years of broad marketing + brand experience, ideally integrated marketing within the hospitality industry and/or brands with a membership-based model.
• Excellent written and verbal communication skills.
• Energetic, flexible, collaborative, and proactive; a team player who can positively and productively tackle strategic initiatives and immediate business needs.
• Proficient in a variety of marketing platforms such as Salesforce, Pardot, Later, AirTable, and others.
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