Director of Marketing - Skilled Nursing Assisted Living
Los Alamos Retirement Community, United States
Job Description
Los Alamos Retirement Community is is seeking an energetic, connected, and organized Director of Marketing and Admissions to join our marketing team. The individual is responsible for the provision and evaluation of service information related to admissions. The ideal candidate will develop appropriate referrals through the selection, acquisition, retention and growth of business partnerships with referral sources, including Hospital systems, LTACs, SNFs, ILFs, ALFs, Memory Cares and other senior communities.
Our home-like, community is located in Los Alamos overlooking the beautiful Pueblo Canyon surrounded by the Jemez Mountains. Sombrillo Nursing amp; Rehabilitation and Aspen Ridge Lodge Assisted Living both offer a small, home-like feel with a continuum of care and nationally recognized programs.
Duties amp; Responsibilities:
- Present and represent in the community with integrity, authenticity, perseverance, purpose, service and enthusiasm.
- Learn and execute the company’s consultative selling strategy to build sustainable relationships with targeted referral sources.
- Promote utilization of our entire service line.
- Identify and help coordinate the need for education within the community. Assist in the development of in-services offered by our clinicians and leadership.
- Coordinate the referral process and appropriately follow-up through admission.
- Assist in the development of marketing plans designed to meet admission goals.
- Participate in and empowered to provide strategic planning for assigned accounts.
- Take initiative to develop and maintain relationships with clinical staff to assure effective communication between the marketing and clinical teams.
- Committing to excellence and clarity in communication both internally and externally.
- Expand professional competence by increasing technical, industry and financial knowledge of our variety of care services.
- Analyze referral patterns and trends adjusting responsively to new opportunities.
- Analyze strengths and weaknesses of area competition. Build relationships with area and out-of-area marketers to provide a one-stop experience to Case Managers and other care decision-makers.
- Meet or exceed established productivity goals.
- Promote growth and profitability of company through responsible use of marketing materials and other resources.
- Represent the organization's mission and vision to other groups, organizations and the general public in a professional manner.
- Conduct all interactions in an ethical manner in accordance with the Conditions of Participation, Code of Conduct, and other regulations.
- Report all allegations of patient abuse, and/or misappropriation of patient property.
- Actively participate in community activities to represent the Organization.
- Assist with other duties as assigned.
Requirements
Qualifications amp; Requirements:
- Two years of proven experience in a relevant role in healthcare marketing
- BS/BA in business administration, sales or relevant field preferred
- Proficiency in MS Office, Power Point, and MS Outlook
- Exceptional communication, negotiation skills and soft skills
- Expertise in utilizing various social and digital media forums for marketing purposes
- Ability to build rapport quickly and maintain lasting professional relationships
- Excellent time management and organizational skills
- Ability to develop and maintain rapport with patients and families.
- Demonstrated ability to work with an interdisciplinary team
Benefits
Benefits amp; Allowances:
- Continuing education and career growth opportunities
- Opportunity to become a part of a cohesive, supportive workplace
- Excellent Medical, Dental, Vision amp; Life Insurance Benefits
- Competitive compensation amp; PTO
- Excellent bonus incentives
- 401(k)