Sr. Digital Marketing Manager
PhotoShelter, United States
Job Description
PhotoShelter is a leading Digital Asset Management (DAM) that helps marketing and creative teams manage their assets online. Nearly 2,000 brands rely on PhotoShelter to get their creative content to their audience, including Delta Airlines, the Boston Red Sox, the University of Florida, the Special Olympics, FreshDirect and more.
As the Sr. Digital Marketing Manager you will be responsible for developing and executing digital marketing strategies to help us accelerate our growth. You will oversee various digital marketing channels, optimize campaigns, and drive qualified leads to the sales team.
What we're looking for:
You should bring a proven track record of success in B2B SaaS digital marketing. Your areas of responsibility will include delivering on the following areas:
- Own PhotoShelter’s digital strategy and assets, including the website, marketing automation system(s), ABM systems etc.
- Accelerate qualified lead generation by implementing effective marketing programs and campaigns to reach our ideal customers
- Oversee and optimize performance marketing campaigns across various digital channels, including paid search, display advertising, social media advertising, email marketing, content marketing, and SEO
- Monitor, analyze, and report on key performance metrics to track campaign effectiveness, identify areas for improvement, and make data-driven decisions
- Utilize marketing automation tools and CRM systems to streamline processes, segment audiences, and drive personalized marketing campaigns
- Collaborate with the content and creative teams to develop compelling digital content, landing pages, and ad creatives that drive engagement and conversion
- Manage agencies and external vendors as needed
- Own the digital marketing budget, ensuring efficient allocation of resources and maximizing return on investment
- Conduct market research and competitor analysis to identify opportunities, monitor industry trends, and make strategic recommendations
- Manage an attribution process for leads
- Work closely with the business development and sales teams to align marketing efforts with lead generation goals and optimize the marketing-sales funnel
- Manage the marketing database and use segmentation to implement effective campaigns
Requirements
- 7+ years of experience in B2B digital marketing for high growth organizations
- Hands-on management and experience of SEM, SEO, marketing automation, ABM orchestration and analytics platforms
- Strong analytical skills with a focus on ROI management
- Experience collaborating with cross-functional teams to achieve results and drive revenue
This role can be located in: New York City (HQ - Hybrid); Tristate area (Hybrid); Alabama (Remote); California (Remote); Florida (Remote); Michigan (Remote); Montana (Remote); North Carolina (Remote); Oregon (Remote); Pennsylvania (Remote); Rhode Island (Remote); Texas (Remote); Virginia (Remote); Washington State (Remote)
**Candidates must either work on the East Coast of the US or be willing to work East Coast hours.**
Our Commitment to Diversity, Equity amp; Inclusion:
The team at PhotoShelter has a set of foundational values among them are we operate with heart and our integrity drives everything. As these values guide our company, PhotoShelter is committed to maintaining a welcoming and respectful workplace that celebrates each employee’s unique identity. We recognize that diverse viewpoints and experiences are essential to the success of our team. Alongside our commitment to photographers and creative teams, we in turn ensure that team members from all backgrounds are supported to grow creatively and professionally in their careers at PhotoShelter.We’re proud to be an equal opportunity employer, and are committed to providing all employees with a work environment that celebrates individuality and remains free from any form of discrimination and harassment.It’s not about our bottom line, it’s about the core values that drive us forward. Our management team and hiring managers are mindful of the needs of our unique community, ensuring that our workplace is inclusive, welcoming and safe for all.
Benefits
We're offering:
- The ability to grow within a scaling team and develop rich experience in customer services/success/support change management amp; best practices.
- An inspired environment. Inc. Magazine named PhotoShelter one of the fastest growing companies in the US and we’ve been awarded one of the Best Places To Work in NYC by InternetWeek with special recognition for our employee happiness scores.
- Visual Media industry expertise through exposure to amazing photographers and videographers and new trends in the industry.
- B