Head of Marketing, Skylight Calendar
Skylight, United States
Job Description
Skylight is a technology startup based out of Los Angeles and San Francisco. Our mission is to connect loved ones by creating the world’s simplest products and services that improve family life. We make consumer products, like Skylight Frame and Skylight Calendar, that are loved by millions of people across the globe. Our founders are former venture capitalists and serial entrepreneurs, who have scaled this business to $75M+ in annual revenue while being completely bootstrapped.
Skylight Calendar, a smart family calendar that organizes a family’s life, is seeking its first Head of Marketing. With a surge in demand, the business is primed for 5x growth this year. We are looking for a highly entrepreneurial candidate to drive growth and shape the vision.
The ideal candidate will have experience as a co-founder or first marketing hire, and possess expertise in developing GTM strategies for new products. This person must be comfortable experimenting and testing new marketing strategies and tactics independently, even with limited resources. This role reports directly to the VP of Growth and works closely with the General Manager of Calendar and Head of Sales.
Requirements
- Build and lead GTM and brand strategies for Skylight Calendar. Define product positioning and messaging, share market and customer insights, and devise a pricing and promotion plan.
- Create and implement a comprehensive marketing plan focused on a rapid test-and-learn approach that drives customer acquisition, engagement, and retention. Continuously identify and test new growth tactics.
- Own the Pamp;L. Manage demand forecasting and promotion calendar in close collaboration with the marketing and sales leadership.
- Use data analytics to measure and adjust growth initiatives for maximum effectiveness.
- Work closely with the executive team to develop long-term growth plans.
Experience
- 8+ years of marketing experience, with at least 3 years in a marketing leadership role in an early-stage, DTC company. Experience in the consumer electronics industry is a plus.
- Highly entrepreneurial mindset, with a willingness to take risks and experiment with new ideas.
- Experience with a variety of marketing channels and tactics (Paid Social, Paid Search, SEO, CRO, Partnerships, Influencers, PR) and an expert in multichannel strategy and execution.
- Strong analytical skills, with a deep understanding of data analytics and the ability to use data to drive growth strategies.
- Proficient in customer insights and able to derive product positioning and messaging from customer interviews.
- Strong communication and collaboration skills, with the ability to work effectively across departments and with external partners.
- Experience in lifecycle marketing and tools like Amplitude, Klaviyo, Attentive, OneSignal is a plus.
Benefits
At Skylight, we have three core principles that guide our work and help us manage the business day to day: autonomy, rigor, and care. These principles show up early and often and help guide the work we do and the way we work.
Our competitive compensation package includes:
- Competitive Salary + Equity Package
- 401K matching
- Wellness, learning, and home-office budgets
- Health, Dental amp; Vision Medical Plans
- Tremendous autonomy to set the direction of your work
- Unlimited PTO
- Company holidays on the first Friday of every month
Equal Opportunity Employer
Skylight is committed to building a diverse and inclusive team. All qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability, protected veteran status, or any other factor protected by applicable federal, state, or local laws. If you’re the best person for the job, we want you on board!
Pursuant to the San Francisco Fair Chance Ordinance, we will consider employment for qualified applicants with criminal histories in a manner consistent with the requirements of this law.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.