Senior Manager, Digital Marketing
M-Files, United States
Job Description
Who we are:
M-Files is a global leader in information management. The M-Files metadata-driven document management platform enables knowledge workers to instantly find the right information in any context, automate business processes, and enforce information control. This provides businesses with a competitive advantage and substantial ROI as they deliver better customer experiences and higher-quality work with lower risk.
To learn more about us we encourage you to visit, www.m-files.com. To learn more about how we became a Certified Great Place To Work visit, Working at M-Files | Great Place To Work.
Summary of role:
M-Files, Inc is looking for a talented and motivated Sr Manager, Digital Marketing to drive our North America digital marketing efforts on our Growth team and help us drive pipeline generation across multiple channels. This player-coach will be responsible for developing and executing our digital growth strategy across multiple channels. The ideal candidate is comfortable leveraging our extensive tech stack, diving into our data to understand which levers to pull and working side by side with the digital team to execute.
What you will be doing/Responsibilities and Duties:
- Leading and executing digital and demand generation strategies and tactics to educate the market, driving brand awareness, generating sales-ready leads, and nurturing our existing sales funnel, directly increasing market demand and sales pipeline.
- Tracking and reporting digital marketing key performance indicators and identify, recommend, and execute improvements for accelerating lead generation and brand awareness.
- Collecting, monitoring, and analyzing the performance of digital campaigns (email, social, paid media, website) to optimize performance and re-allocate spend as needed.
- Staying up-to-date on industry trends, publications, product messaging and positioning, and key business needs, and adjust digital content and strategy accordingly.
- Managing and regularly optimizing amp; reporting on assigned campaigns to meet goals, including bid amp; budget management, forecasting etc.
- Analyzing results and present suggestions for new platforms, audiences, or campaigns
Requirements
Who you are/Qualifications and Skills:
- 5-6 years of paid digital ads experience (Google, LinkedIn, Meta, YouTube, 3rd party platforms)
- Comfortable designing strategy and working alongside the team to execute
- 5+ years of experience using GA (Experience with GA4 is a plus) and GSC
- Experience analyzing and reporting on data to key stakeholders and using findings to drive decisions
- Ability to work cross-functionally and globally- this role works with teammates in North America and Europe and may require some flexibility in hours
- Proven and effective market research skills
- Strong organizational skills and the experience to multitask and work on several projects at once
- Extremely self-motivated with the ability to work independently when needed
Participation in Recruitment Process
- Initial Screening w/ People amp; Culture Team Member
- Hiring Manager
- Global Internal Team Member
- Technical Team Panel Interview
- Final Interview w/Chief Marketing Officer
Benefits
Why M-Files?
We are a global company with Finnish roots and with our own product that we are greatly proud of!
By joining M-Files, you will get the opportunity to contribute to our success and growth, while developing your own expertise. Our team is fun, and our solutions are changing the market!
Our guiding principles of "Make It Happen", "Help Others", and "Love Customers" are highlighted through our daily actions as a team. Transparent communication and outstanding team spirit were listed as our strengths in our M-Filer Experience survey last fall.
What We Offer:
- As a remote enabled company our employees enjoy the flexibility to establish their own life/work balance
- 10 paid holidays annually
- Unlimited PTO
- Matching 401K Plan (25% of employees' contribution up to the IRS max)
- Health insurance (PPO and HDHP/HSA plans offered)
- Dental insurance
- Vision insurance
- Life insurance (1x employee salary)
- Short-term disability (employer paid)
- Long-term disability (employer paid)
- Flexible Spending Plan (medical and dependent)