Digital Marketing Coordinator
Fotografiska, United States
Job Description
Fotografiska
Anything but an ordinary museum, in 2010 Fotografiska was founded in Stockholm and in late 2019 opened its newest outpost in a treasured, historic landmark building in NYC’s Flatiron District. The iconic NYC and Stockholm locations are complemented by expansion in Tallinn, and forthcoming museums in Berlin, Shanghai, and Miami set to open into 2023. Fotografiska’s goals are simple: to inspire a more conscious world through the power of photography, to bring people together, raise awareness and create positive change. The Museum showcases the greatest photographers, whether they are emerging artists or already established internationally.
Fotografiska | New York
Located at 281 Park Avenue South, the six-floor, 45,000 sq ft. historic landmark is home to an unexpected mix of world-class art, vibrant cultural programming, and exceptional dining experiences including Veronika and our Members-only space, Chapel Bar.
At Fotografiska, there are no permanent collections and none of the work is for sale. Fotografiska can respond quickly to ever-changing societal issues, movements, and themes, which is reflected in the immersive, representative, and relevant exhibitions. To date, the New York location has featured work from Ellen von Unwerth, Tawny Chatmon, Helene Schmitz, Adi Nes, Andy Warhol, and Anastasia Taylor-Lind in partnership with TIME Magazine, Andres Serrano, and others.
The Role
The Marketing team at Fotografiska New York supports an annual calendar of exhibitions, programs, dining, and retail offerings. Marketing manages digital platforms including fotografiska.com on WordPress CMS, HubSpot email sending platform (ESP) and CRM; social media channels including Instagram, Facebook, TikTok, and LinkedIn. The Digital Marketing Coordinator will support creation, distribution, and reporting of content across these platforms, plus support on general admin tasks. This position will report to the Marketing Manager.
Requirements
The role requires someone who is ready to:
Website
- Create dedicated web pages for exhibitions, events, and program series in WordPress CMS
- Refresh event listings and calendars for the museum, Chapel Bar, and Veronika; plus maintain visitor information, including closures, hour changes, and menu updates on fotografiska.com and 3rd party sites such as Yelp, Google Business, Apple Business Connect, Trip Advisor, etc.
- Support ongoing reporting using Google Analytics data.
- Ad hoc projects as assigned.
Email amp; CRM
- Produce weekly and monthly email series using HubSpot ESP to promote exhibitions, programming, food and beverage, and retail promotions to subscribers and members.
- Maintain and create lists in HubSpot CRM
- Support ongoing reporting.
- Ad hoc projects as assigned.
Social Media
- Support the Digital Marketing Manager in the development of social media content calendar.
- Maintain library of photography and video content, including uploading/organizing new assets; relaunch and manage YouTube channel.
- Schedule approved posts using Sprout Social tool.
- Support ongoing reporting using Sprout Social and Instagram analytics.
- Ad hoc projects as assigned.
On Site Signage
- Create and maintain digital signs for a rotating calendar of museum exhibitions and programming.
- Refresh wayfinding information on elevator screens
- Ad hoc projects as assigned.
Admin
- Support the Marketing department in the creation of presentations and reports.
- Maintain project calendars in shared project management platform, Monday.com
- Oversee printing of signs and bulk marketing materials
- Ad hoc projects as assigned.
Tools:
- WordPress (or similar), HubSpot (or similar), Instagram/Facebook/TikTok/LinkedIn/YouTube, Sprout Social, Monday.com
- Photoshop, InDesign, AdobeXD
Diversity amp; Representation: Fotografiska is committed to building and supporting diverse and representative communities, long-term career opportunities and extends Equal Employment Opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.
Benefits