Account Manager - Digital Marketing (West Coast)
Channel Factory, United States

Channel Factory provides intelligent marketing solutions for the next generation of contextual safety, suitability, and performance for brands and agencies. Our platform helps marketers implement, automate, and scale their marketing programs across the world’s largest video library, YouTube and emerging growth channels. We sit at the intersection of marketing and suitability and have a mission of enabling the world’s top brands to consciously connect with the right audience in the right context, maximizing suitability and contextual performance.

Channel Factory embodies a strong start-up culture that values diversity, collaboration, and results. Our bias towards execution balances critical thinking, analysis, and pragmatic problem-solving. We expect a lot from one another and value our thoughtful and intellectually curious company culture.

Channel Factory is headquartered in the United States and has global offices across 20+ cities/countries. This position will be based in the United States reporting to the SVP of Account Management/Client Solutions.

Account Managers (AMs) are dynamic, strategic, and savvy media professionals in the digital video space, primarily YouTube. AMs are responsible for managing day-to-day interactions with clients and supporting client teams, monitoring client success, and developing and executing plans for account and client growth.

• Become a power user of our ViewIQ technology amp; execute full 360-Youtube media planning and buying understanding and functionality
• Serve as the main point-of-contact/consultant to clients, understanding and communicating how Channel Factory’s products will help them achieve their media goals in the YouTube spaceincluding but not limited to advisement on YT products, targeting strategy, inventory availability, buying strategy amp; optimizations, and buying platform assistance (DV360, Google Ads)
• Lead Kick-off calls, setting clear expectations and measures from the start, and serving as the single-point-of-contact with Programmatic Solutions for all inquiries.
• Own and grow a book of business by focusing on client retention, growth, renewals
• Partner with Sales and independently lead client calls to assist with up-selling
• Create and maintain short and long-term Account Plans for each designated account.
• Monitor campaign pacing and performance and have on-going discussions with internal teams and clients; proactively address any issues and provide multiple solutions and optimization strategies for under-performing areas.
• Create mid-campaign and end of campaign reports, highlighting CF’s effectiveness and conducting quarterly business reviews (QBR) for key clients
• Update Salesforce for proper campaign information and revenue tracking
• Reconcile monthly billing with Finance, ensuring accuracy amp; timely completion
• Work closely with Product to improve and enhance our products and ViewIQ platform
• Stay up with current events and industry changes, and share suggestions to update our Inclusion List approach and methodology as needed
• Assist in special projects as needed

• Our ideal candidate should be a self-starter and curious about digital media, especially YouTube.
• They should be an excellent communicator that can articulate and confidently share ideas. This person is expected to manage multiple clients, campaigns, and projects, and manage their time efficiently.
• They should also be curious and enjoy data/research to create new ideas and solutions from the information gathered.

Requirements

• EXPERIENCE: 2+ years of YouTube, SEM, SEO, Facebook/PMDs, and/or Programmatic/Trading Desks buying
• Client-facing experience working with both agencies and brands is highly preferred.
• Able to help develop and set best practices and help train other team members to stay competitive in an ever-changing digital landscape.
• Able to track performance data, analyze results and optimize campaigns across multiple technologies and partners.
• Experience in off-YouTube media, 3rd party, and Brand Studies.
• Have strong communication skills; verbal, written, interpersonal, and presentation.
• Advanced knowledge of Excel calculations, pivot tables, and graphs is a must!
• Able to effectively prioritize and work with little to no supervision.
• Highly organized and detail-oriented professional.
• A collaborative individual who can work both in a team and independently.
• Driven and determined to learn and adapt in a face-paced digital world.
• Above all, possess the highest levels of professionalism, integrity, and ethics.
• Bonus points if you have Google Ads, DV360, and/or Facebook certified!

Benefits

• Work with a lead

Job Rewards and Benefits