Are you passionate about the intersection of education and esports? Do you thrive on developing creative marketing strategies to engage and inspire students and educators? We are seeking a dynamic and innovative Director of Marketing to join Generation Esports.
Responsibilities:
- Develop and implement comprehensive marketing plans to promote our education and competition initiatives within the scholastic esports industry.
- Create engaging and educational materials, including digital assets, blog posts, newsletters, videos, webinars, and emails.
- Drive the successful launch of new educational products, including developing marketing strategies, coordinating product messaging, and executing go-to-market plans.
- Identify target audiences and execute targeted marketing campaigns to increase awareness and adoption of our education and competition programs.
- Build and maintain relationships with schools, educational organizations, and partners to promote our esports curriculum, competition, and events.
- Monitor and analyze marketing metrics to measure the effectiveness of campaigns and make data-driven decisions.
- Stay up to date with industry trends, educational practices, and gaming culture to drive innovative marketing strategies.
- Create press release, newsletter, email, and blog post copy.
- Create social media content schedules across a multitude of applications.
Requirements
- B2B sales experience or business to institution sales experience.
- Exceptional written and verbal communication skills.
- Proficiency in digital marketing tools, social media platforms, and analytics.
- Ability to work independently, manage multiple projects, and meet deadlines.
- Manage autonomy over marketing systems, processes, and team member leadership
- Strong work ethic.
- Organization skillset and time management oriented.
Benefits
- Proven experience in educational marketing.
- Knowledge of the esports and gaming industry.
- Strong understanding of educational institutions and their needs.
- Passion for esports, gaming, and education.
Join our team and help us revolutionize the educational landscape through esports! To apply, please submit your resume, portfolio, and a brief cover letter outlining your relevant experience and why you're the perfect fit for this role.