Fall 2023 Intern - Football Marketing
Wasserman, United States
Job Description
Wasserman is a full service, culture-centric agency, built to advance the best talent, brands, and properties in the world. We are united by our passion and belief in the power of culture to solve challenges and create new opportunities for our clients. Wasserman creates new connections between brands, properties and consumers every day through our extensive knowledge and relationships across sports, music, entertainment, fashion, and lifestyle. From straightforward sponsorship evaluation and strategic thought leadership to complex deal negotiation and detailed ROI measurement, we push ourselves and our clients to break the norm, try new things, and leap into the unknown with confidence.
This internship is for college credit only. This position must be able to come into our San Francisco based office 1 - 2 times per week.
Responsible for supporting the day-to-day needs of agents, clients, client service team members and talent marketing leadership to accomplish client related sales, marketing and account operations during the development and execution of all client business affairs. This includes sales, branding, accounts receivable, PR, charitable endeavors, and social media management. Participation in new business development efforts such as prospecting sales leads and marketing material development. Provide high-level administrative support for clients and agents including organizing, scheduling, and coordinating administrative activities.
- Supports day-to-day schedules of clients, client service team, and agents, which includes appointments, travel logistics, interviews, family affairs, and marketing commitments.
- Supports client off field relationships and communicates with their agents, keeping them informed on their clients’ needs.
- Prepares invoices, reports, memos, letters, financial statements and other documents, using Word, Excel spreadsheets, or presentation software. Maintains department databases and generates reports as required.
- Track and log brands/campaigns and requests for our clients
- Monitor social media for our client highlights and new items related to Wasserman's Football athletes
- Help execute social media plans, as well as marketing deliverables for campaigns, interviews, events.
- Handles logistics leading up to and throughout major events, including but not limited to the draft, Super Bowl, pro Bowl, and performance showcases.
- Performs networking, researches and solicits new business; creates a target list of potential companies that may be interested in partnering with clients; makes outbound sales calls; establishes relationships that lead to endorsement deals.
- Creates branding and marketing materials for current clients to send to prospective companies and solicit new business under the supervision of senior agents and talent marketing leadership.
- Assists senior agents and marketing leadership with managing relationships with client endorsement partners; ensures the client’s contracts are fulfilled; approves marketing and advertising materials.
- Assists with development of client marketing portfolio, which includes PR efforts, community building, and endorsements under the supervision of senior agents and marketing directors.
- Secures barter deals for miscellaneous items (such as, cars, phones, furniture, etc.) on behalf of clients in conjunction with memorabilia/collectables lead.
- Assist clients with charitable endeavors and assist with coordinating events and collecting donations
Requirements
- Currently getting a college degree, preferably in marketing, communications, sports management, or related field
- Possess persuasiveness skills to successfully negotiate on behalf of the client’s interests
- Requires considerable flexibility in scheduling and the willingness to work nights and weekends
- Ability to prospect and research marketing partnerships on behalf of the clients
- Requires a passion for sports and business
- Advanced skills in Microsoft Office. Proficient in Adobe Creative Suite a plus
- Strong understanding of social/digital media
- Well-developed communication skills and ability to interact with people of all demographics
- Requires self-management and project management abilities
- Ability to build strong, lasting relationships internally and externally
- Ability to maintain confidentiality and professionalism in all situations. Ability to exercise discretion, sound judgment and significant initiative.
- Strong analytical, organizational, and project management skills
- Ability to anticipate problems and manage expectations
Important Information
- Must be able to commit 15 - 20 hours per week
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