Fall 2023 Intern - Public Relations, Football
Wasserman, United States
Job Description
Wasserman is a full service, culture-centric agency, built to advance the best talent, brands, and properties in the world. We are united by our passion and belief in the power of culture to solve challenges and create new opportunities for our clients. Wasserman creates new connections between brands, properties and consumers every day through our extensive knowledge and relationships across sports, music, entertainment, fashion, and lifestyle. From straightforward sponsorship evaluation and strategic thought leadership to complex deal negotiation and detailed ROI measurement, we push ourselves and our clients to break the norm, try new things, and leap into the unknown with confidence.
This internship is for college credit only. This position must be able to come into our San Francisco based office 1 - 2 times per week.
Day-to-day Duties Include
- Support the Vice President, Public Relations and Communications Football
- Edit, update and expand media lists
- Assist with content ideas for Wasserman's Football clients
- Explore potential media opportunities for Football clients (market research and pitching)
- Contribute to researching, editing, and writing press releases, statements and other internal and external communications (including bios, one sheeters, etc.)
- Track and log media interviews and requests for our clients
- Monitor social media for our client highlights and new items related to Wasserman's Football athletes
- Charitable development -gt; research and assist with programs, events and campaigns
- Help execute social media plans, as well as PR deliverables for campaigns, interviews, events
- Media and Event logistics - travel, itineraries, talking points, media assets
- Administrative duties as assigned
Requirements
- Degree currently in progress, preferably majoring in Public Relations or Communications
- Strong writing and editing capabilities
- Exceptional Microsoft Excel and PowerPoint skills
- Knowledge of the media landscape, including print, online, broadcast, etc.
- Awareness of industry trends
- Thorough understanding of social media, especially Twitter, Instagram and Facebook
- Well-developed communication, organizational and time management skills, as well as basic administrative skills
- Ability to work independently in a fast-paced environment and to manage multiple priorities and strict deadlines
- Strong attention to detail and highly organized
- Displays indications of being loyal and trustworthy with the organization and clients
- Well-developed analytical and problem solving skills
Important Information
- Must be able to commit 15 - 20 hours per week
- Preference for applicants that can come into our Los Angeles of San Francisco based offices 1 - 2 times per week
- This internship is for college credit only
- The fall internship program goes from September 11 - December 8
Educational Benefit to Student:
Interns will attain a rewarding learning experience by interning for a large sports/entertainment company, as well as learning the importance of business organization and management. They will make connections with industry leaders to obtain exposure to the strategies behind digital management and marketing in sports.