Email Marketing Campaign Manager
Food Revolution Network, United States

The Email Marketing Campaign Manager aka Marketing Campaign Manager (MCM) develops the data-driven B2C promotion strategy for all campaigns, executes that strategy, and ensures campaigns achieve their objectives and reach their intended audience. The MCM works on the Growth Team to create integrated marketing campaigns based on persona-based buyer journeys, with data-driven segmentation used to help gain new customers and to increase engagement and purchases of both internal and external products.

The MCM is responsible for maintaining adequate email deliverability levels and maintaining message delivery best practices in accordance with legal requirements. The MCM oversees the automation contractor(s) to ensure that marketing (i.e., email, SMS, etc.) messages are loaded and delivered, and that leads are loaded into the correct campaigns. The MCM is also responsible for providing ongoing reporting, campaign insights, and goal planning to FRN’s Head of Growth and CEO, reporting on the efficacy of and providing suggestions on how best to improve the organization’s marketing automation and promotions strategy. Ideally, the MCM should be able to review pipelines and resolve challenges and implement approved solutions by working with the Head of Growth, Head of Tech, and other cross-functional team members.

The MCM deeply understands email marketing, SMS marketing, and similar marketing channels, especially Salesforce Marketing Cloud. To succeed in this role, the MCM must be metrics-driven, detail-oriented, and able to consistently execute at a high level with minimal to no errors. They can work cross-functionally with other teams of the organization to ensure that all parts of the marketing automation process run smoothly and that the campaigns are as effective as possible. They have excellent communication and time management skills and can effectively manage deadlines for several projects.

Reports to: Head of Growth

Requirements

1. Email amp; SMS Marketing Campaign Development
2. Email amp; SMS Marketing Campaign Execution
3. Campaign Analysis and Reporting
4. Documentation
5. Budget

• Lead bi-weekly promotions planning meeting
• Lead promotional strategy and maintain the Promotions Schedule in order to ensure every promotion is executed with 100% accuracy
• Manage all related details, changes, adjustments, or requests to the Promotions Schedule

• Optimize email and SMS sequences and journeys for all entry points, segments, and audiences

• Brainstorm and drive implementation of ideas around segmentation and strategy
  • Persona-based buyer journeys
  • Post-journey cross-promotion (for all audiences/groups)
  • Reengagement campaigns
  • Group definitions and what happens to folks who are not in the main mailing audience for any given promotion, etc.
  • Consider the ‘yes and no’ side of segmentation to ensure we aren’t just mailing more to the highly active members of our list
  • Enhance repeat promotions and define how we treat opt-ins who have received/opened messages for a product in the past

• Maintain message delivery best practices including device compatibility, the appearance of subject lines, use of images, preheader text, etc.
• Work with the Growth Team to develop and implement segmented marketing campaigns.
• Proactively monitor email deliverability and work with ISPs and ESPs to ensure a high inbox delivery rate.
• Work cross-functionally to minimize the impact of message content on inbox deliverability.
• Understand the intricacies of and develop strategies to maximize email deliverability.

• Oversee automation contractor(s) and provide backup when necessary.
• Code, load, and schedule custom, responsive HTML email messages, and SMS messages for ongoing marketing, transactional, and ad-hoc messages.
• Provide first round quality assurance (QA) of all messages sent via the marketing automation platform.
• Execute, end-to-end, on ongoing email marketing broadcasts and campaigns.
• Manage all active email campaigns that take advantage of audience segmentation, sent on a regular basis to a large user base.
• Manage reengagement campaigns/journeys in order to always have an engaged and active house list.
• Maintain and update priorities based on the organization’s promotions calendar.
• Maintain the organization’s marketing automation systems.
• Know the ins and outs of Salesforce Marketing Cloud and be able to provide expertise to the rest of the organization on how to best lev

Job Rewards and Benefits