We're hiring a Digital Marketing Coordinator to help drive our online customer acquisition strategy! We have a ton of room for advancement, and a competitive pay structure which will grow with you. We are the largest plumbing and HVAC company in California, and need you to help us expand.
We're offering $80,000 - $125,000 as a starting salary (depending on your experience), plus an annual bonus amp; incentives.
Your day to day will include:
- Develop and execute strategic digital marketing plans, including SEM, email marketing, social media, paid media and display advertising campaigns.
- Design, build, and maintain our presence across all commerce digital channels.
- Plan, manage, and execute digital marketing strategy across a variety of ad platforms both in-house and externally through agencies.
- Leadership and execution of paid search, social advertising, and shopping feed campaigns, including Meta, Google PPC, Google LSA, and marketplaces.
- Monitoring campaign performance and return-on-ad-spend (ROAS) and/or cost-per-acquisition (CPA), while suggesting and executing ongoing optimization strategies to hit and exceed assigned KPIs
- Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
- Identify trends amp; insights, optimizing spend and performance based on collected data.
- Collaborate with internal teams to optimize the user experience and landing page conversion.
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
- Manage budget allocations and bid parameters to deliver the most efficient results across paid media.
- Manage digital vendor relationships, acting as a resource for industry data and trends.
- Generate weekly, monthly, and quarterly digital channel reports amp; insights against KPIs.
Requirements
- 2+ Years of Google Analytics/Google Ads Experience
- PPC Campaign Management Experience
- Google LSA Experience
Benefits
- Health Care Plan (Medical, Dental amp; Vision)
- Retirement Plan (401k, IRA)
- Paid Time Off (Vacation, Sick amp; Public Holidays)
- Training amp; Development
- Free Food amp; Snacks
#ZR