Digital Marketing Specialist
MessageGears, United States
Job Description
MessageGears is the first and only customer marketing platform that connects directly to our customer’s enterprise data warehouse. By combining the power and security of on-premises software with the efficiency and scalability of cloud delivery, we enable marketers to capitalize on every message opportunity. We’re disrupting an industry by providing a solution that gives marketers complete control over their multi-channel programs through advanced technology. Our product is solving marketing challenges for Enterprise customers that undoubtedly reach every candidate applying for this position.
We're looking for a Digital Marketing Specialist to join our growing team. As a Digital Marketing Specialist you will drive our paid digital marketing, lead our website’s strategic roadmap, and optimize our site for lead conversion. You’re most likely to be successful in this role if you are a motivated self-starter, are fantical about performance and measurement, dig strategy and execution equally, and love A/B testing.
Responsibilities:
Paid Media
- Evaluate, analyze, and execute strategies for paid campaigns across search, display, social, etc with support from sr. director of demand generation
- Determine gaps in current paid strategy, design and execute tests, and present data-driven recommendations that improve customer acquisition and accelerate sales
- Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests.
- Provide regular performance reporting to the go-to-market leadership team.
- Manage media investment budget and optimize for ROAS
- Be the internal advocate for digital best practices. Advise marketing stakeholders on how best to leverage digital opportunities to reach their project or campaign objectives.
Website Management amp; Conversion
- Contribute to the development of a strategic roadmap for corporate website; lead project management and execution of that roadmap
- Define and execute a web optimization strategy, including SOPs, technical requirements, A/B testing, etc to drive conversion and an overall delightful visitor experience
- Continuously monitor website analytics to identify areas of improvement, and transform insights into goals, plans and executions
- Collaborate with internal and external stakeholders, agencies, and partners to implement site experiences that improve overall campaign performance, conversion rates
- Partner with brand, SEO, demand gen and product marketing teams to ensure the best web presence for MessageGears and a delightful experience for our buyers.
Requirements
- Knowledgeable in ad platforms for LinkedIn, Google, Bing and retargeting (ideally Terminus)
- Proven experience managing an ad budget and optimizing for ROAS
- Proficiency in Wordpress CMS
- Data-driven mindset to drive performance and accountability
- Exceptional project management abilities with the ability to meet deadlines, prioritize tasks and juggle multiple projects at once
- Expert in Google Analytics 4 or an aggressive plan to become an expert
- 2+ years of relevant experience
- Experience in or consulting for high-growth SaaS companies
- Familiar with Pardot and/or Salesforce
Benefits
- Fun, fast-paced, professional, and collaborative environment in Midtown Atlanta
- Hybrid remote / in-office work environment
- Casual dress all-day, everyday
- Generous PTO policy
- Flexible hours
- Health, dental, vision and life insurance (most plans 100% company paid!)
- 401k Plan
- Paid covered parking spot or MARTA pass
- Paid Parental Leave
- Educational Assistance Program - Up to $1500 per year
- Use of company’s 4 season tickets to the Atlanta Braves
- Use of company’s 4 State Farm Arena Concert Club tickets + all you can eat amp; drink