Senior Manager, Seaport Marketing Communications PR
WS Development, United States
Job Description
Boston Seaport is in search of a high-achieving, creative and analytical Marketing Communications, Senior Manager to join the district’s growing marketing team. The Seaport marketing team works relentlessly to further perception of Seaport as Boston’s top neighborhood, creating awareness across multiple audiences both local and afar. To compound community event and owned media efforts, the marketing team places significant focus on earned media generation and paid media campaigns. Partnering with team members that focus on event activation and digital content curation and reporting into the District’s General Manager, this role will drive the overall communications strategy across these external channels, mapping spend to key initiatives, supporting creative execution, and measuring efforts with weekly, monthly, and seasonal reporting.
WS is where great ideas and great people come together to design, build, and operate some of the best loved real estate projects in the country. We live at the intersection of entrepreneurship and establishment. We have the infrastructure of decades supporting a culture of free-thinking excellence.
We expect every WS employee to feel welcomed and valued irrespective of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, marital status, parental status, cultural background and life experiences. Or for any other reason.
Key Position Accountabilities:
-Act as the primary liaison with Seaport’s media agency to strategize and deploy a deliberate media mix (including out-of-home, display, mobile, social and paid search campaigns) that seek to brand the district and drive awareness of neighborhood retailers, programs and events
-Partner with the neighborhood field team and corporate marketing/creative team to develop assets needed for implementation of paid media
-Partner with local and national (two) public relations agencies to secure media placements from top tier national business/retail/innovation and retail estate publications, editing releases and coordinating opportunistic district tours/visits by key editors and freelancers
-Collaborate around Seaport social media efforts to maximize return on that work through paid advertising and better leveraging of social listening tools. In tandem, this role will develop reporting around influencer outreach and monitor and measure impact as possible
-Align all campaign and content activity with event team plans to maximize exposure and promotion
-Lead analytics efforts in tracking and reporting out on the success of campaign efforts from paid media to earned media efforts
-Contribute to the continual innovative thinking that will drive the neighborhood’s currency
-Concept, develop and manage key partnerships with local and national partners to drive perception and relevance of the District
Requirements
- Enthusiasm, entrepreneurial initiative and a strong work ethic.
- Excellent oral, written, and interpersonal skills.
- Strong organizational skills.
- Ability to handle multiple projects simultaneously with a strong sense of urgency.
- Comfort with ambiguity and adaptability to change.
- Can-do, optimistic attitude.
- Orientation toward innovation and trying new things.
- Consistent focus on optimization and improvement (both self-improvement and the work).
- High ethical standards and integrity.
- College degree required
- Proven marketing/pr/branding/advertising experience
- Experience driving cross-channel marketing programs independently both strategically and executionally.
- Experience working in a fast-paced, rapidly evolving workplace.
- A proven creative thinker, with a passion for placemaking.
- Strong knowledge of/connection to urban environments; existing relationship to Seaport a plus.
Education amp; Experience
- College degree required
- Proven marketing/pr/branding/advertising experience
- Experience driving cross-channel marketing programs independently both strategically and executionally.
- Experience working in a fast-paced, rapidly evolving workplace.
- A proven creative thinker, with a passion for placemaking.
- Strong knowledge of/connection to urban environments; existing relationship to Seaport a plus.
About WS Development
Massachusetts-based WS Development is a mixed-use developer with a singular mission: creating places people want to be. With an approach that values art, science, innovation and, above all else, people, WS strives to engage each community it serves with best-in-class installations and activations. Established in 1990, WS is a vertically-integrated company that conceptualizes, owns, operates and leases more than 100