The RoleWe are looking for a new Senior Manager, SEO (Local) to join our growing team at Wpromote! Our ideal candidate will have experience with Local SEO, a passion for establishing strong relationships with their client, a natural curiosity for website optimization, the ability to partner with content marketing to drive hyper-local content growth, and a knack for being proactive in pursuing growth opportunities for their book of business. You will work with a group of amazing SEO team members that you are able to learn from and bounce ideas off of. Read on, if this sounds like your next challenge!
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Remote-first culture-Half-day Fridays year round-Unlimited PTO-Challenger Recharge week (Summer)-Extended Holiday break (Winter)-Flexible schedules-Work from anywhere options*-100% paid parental leave-401(k) matching-Medical, Dental, Vision, Life, Pet Insurance-Sponsored life insurance-Short Term Disability insurance and additional voluntary insurance-LinkedIn Learning Membership and more!The anticipated annual salary for this role will range from $70,000 - $85,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.
This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.
*This position may be performed remotely in most states within the US, with some exclusions**This position is not eligible for immigration sponsorship
#LI-JL#LI-RemoteYou Will Be- Working with an established service client managing their local listings and demonstrating an advanced understanding of Local SEO.
- Communicating regularly with client to discuss goals and deliver results
- Creating local strategies with the client using their Google My Business API to maintain accurate location data
- Collaborating with the client’s established data aggregator vendors and partners to boost inbound citation growth
- Utilizing business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments.
- Strategizing with team members to come up with creative solutions for our clients
- Assembling reports to develop and present recommendations for clients' Local Map pack and Maps results using Google My Business Insights and rank software to gauge progress and inform the client of the value being provided
- Partnering with Content Marketing to identify geographic keywords to attract local customers and ensure the development of high-quality, optimized local content for the website
- Presenting your findings to the client in order to influence their local onsite content strategy
- Identifying critical client/account issues and escalating them to appropriate executives in a timely manner
- Keeping up with the SEO (national and local) and AI industry through blogs, publishers, competitive research, etc. and regularly sharing thought leadership
- Working with the client's development team to implement changes to their website or on your own with approval from the client
- Expected to retain existing business, while pursuing profitable growth opportunities for assigned client account, both in SEO investments and cross-channel upsells
- Guiding and mentoring junior staff where necessary and consistently serving the department as a role model for the junior staff on the team
You Must Have- 4+ years experience doing SEO work for clients within an agency environment
- 2+ years of experience in local SEO or local SEO listings management for enterprise brand(s)
- 1-2 years client facing experience
- Desire to le