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Digital Marketing Coordinator
Currencycloud, United States
Experience
1 Year
Salary
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
No
Qualification
As mentioned in job details
Total Vacancies
1 Job
Posted on
Aug 9, 2023
Last Date
Sep 9, 2023
Location(s)
Job Description
About CurrencycloudIn 2021 Currencycloud was acquired by Visa; we are somewhere where innovative thinking and the power of technology know no limits. We know that the success of the business depends on the people who keep it moving, which is why we are looking for exceptional talent to join our international payments revolution.
We are open amp; collaborative, living and breathing our company values: Be Human, Better Together and Own it.
We are seeking a highly motivated and detail-oriented Digital Marketing Coordinator to join our dynamic North American Marketing team. As a vital team member, you will be responsible for overseeing marketing operations, executing digital marketing strategies tailored to the North American region, and collaborating with regional agencies. This role also involves managing SEO and paid advertising initiatives. We welcome applications from candidates of all genders who are passionate about marketing, data analysis, and driving customer engagement.The Details...- Collaborate with our North American marketing team to develop and implement digital marketing strategies that align with our business objectives and target audience, including SEO and paid advertising campaigns.
- Help manage and optimize SEO efforts in NA, conducting keyword research, on-page optimization, and providing content recommendations to enhance organic search rankings and drive targeted traffic.
- Help plan, implement, and optimize paid advertising campaigns across various platforms, such as Google Ads and LinkedIn Ads, to maximize brand exposure and generate high-quality leads.
- Foster strong relationships with regional agencies, working closely to develop and execute effective digital marketing initiatives that align with our brand identity and campaign goals.
- Coordinate the implementation of email marketing campaigns, from creating and optimizing email templates to segmenting target lists, scheduling campaigns, and analyzing performance metrics.
- Ensure the smooth operation of marketing automation platforms, troubleshooting technical issues, and ensuring accurate data integration.
- Conduct regular A/B testing and analysis of email campaigns, SEO strategies, and paid advertising to improve engagement, conversion rates, and overall campaign performance.
- Assist in the development and execution of lead nurturing workflows and customer journey mapping, leveraging marketing automation tools.
- Monitor and analyze key metrics related to digital marketing efforts, providing valuable insights and actionable recommendations for continuous improvement.
- Stay updated with industry trends, best practices, and emerging technologies in digital marketing, SEO, and paid advertising, proactively applying this knowledge to enhance campaign performance.
- Collaborate effectively with cross-functional teams, including sales, product, and design, to ensure consistent messaging and branding across all digital marketing channels.
- Provide support for ad hoc marketing initiatives and projects as required.
Skills Experience...- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 2 years of experience in digital marketing, marketing operations, email marketing coordination, SEO, and paid advertising.
- Strong knowledge of marketing automation platforms such as Marketo, HubSpot, or Pardot.
- Proficiency in SEO strategies, including conducting keyword research, on-page optimization, and content recommendations.
- Experience in planning, implementing, and optimizing paid advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
- Familiarity with HTML and CSS coding for email template customization.
- Experience with A/B testing methodologies and using data analysis tools such as Google Analytics or similar platforms to measure campaign effectiveness.
- Excellent project management skills, including the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.
- Strong analytical and problem-solving abilities, with great attention to detail.
- Exceptional written and verbal communication skills
- Experience working with marketing agencies and managing collaborative projects.
- Self-motivated, proactive, and adaptable to a fast-paces, dynamic environment
Why Currencycloud?
We are a company that values flexibility and a positive work-life balance. Wherever you are located, we trust you and your manager to determine the best office arrangement for you.
Your health and well-being are a top priority for us, and that's wh Job Specification
Currencycloud
Information Technology and Services - London, United Kingdom