Senior Digital Marketing Manager- Nsight
JobRack, United States

Experience
1 Year
Salary
0 - 0
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
Qualification
As mentioned in job details
Total Vacancies
1 Job
Posted on
Aug 29, 2023
Last Date
Sep 29, 2023
Location(s)

Job Description

Nsight is a rapidly growing start-up revolutionizing the healthcare industry through remote patient monitoring (RPM) and chronic care management (CCM). Their mission is to positively impact the lives of millions while shaping the future of healthcare. With an amazing culture and a dedicated team, they are at the forefront of healthcare technology, specializing in RPM, CCM, and Mental and Behavioral Health (MBH)!

Since its inception in October 2021, Nsight has experienced remarkable growth. Starting with just 25 employees, they have expanded to employ 94 talented individuals. Their remote workforce spans across the United States, with some team members located in Macedonia and India. As a company, they take pride in fostering a collaborative and inclusive environment where employees can thrive and make a real difference!

Here’s what some of their employees had to say about the company:

Working for Nsight has been one of the best experiences I have had working remotely. As a CCM nurse, my concern is always about patient care and doing the best I can to give my patient's the best experience with remote nursing that I can. Being on the Nsight team has given me the tools and support to do just that. From the nurses on up to the CEO, there isn't anyone who does not lend a hand when support is needed and you can't find that just anywhere. I know Nsight's future is bright and I am excited to be a part of it.

Jeana Whitmore, CCM Nurse

I feel like a valued employee at Nsight and that is a little wild to me because we all are working remotely. I spent 12 years in clinics and didn't feel as valued as a person or employee as I do with Nsight. I am so thankful and honoured that Nsight has taken a chance on me and has allowed me to come in and continue working. I love the direction that we are headed and it's only going to get better!

Erin Larmour, CCM Nurse



Nsight is currently looking for a Senior Digital Marketing Manager with experience in building funnels and converting inbound leads for business-to-business purposes, specifically targeting doctors. The ideal candidate should be skilled in creating social media funnels, webinars, lead qualification, and generating hot leads through advertising.

In this role, you will:

Develop and execute a comprehensive marketing plan to promote company products and services, focusing on business-to-business targeting of doctors.

Create and optimize social media funnels, webinars, and lead qualification processes to convert inbound leads effectively.

Generate hot leads through precision advertising to increase sales and build brand awareness.

Organize and monitor progress across various tasks using project management software.

Build brand recognition by leading communication and marketing strategies for Nsight's products and services.

Analyze competitors and the market to stay ahead and inform campaign strategies.

This is a full-time role with a requirement of having 4-5 hours of overlapping working hours between 9 AM and 6 PM EST.

Requirements

To excel in this role, you need:

  • 5-10 years of experience in marketing, with a focus on building funnels and converting inbound leads for business-to-business purposes, particularly targeting doctors.
  • Proven track record in creating social media funnels, webinars, lead qualification, and generating hot leads through advertising.
  • Knowledge of pay-per-click conversion, email marketing, organic SEO strategies, and LinkedIn campaigns targeting appropriate professionals.
  • Experience in managing a team of marketers and demonstrating strong leadership skills.
  • Familiarity with design work or subcontracting to designers, collaborating on PDF documents and other materials.
  • Ability to oversee website maintenance, coordinating with web developers to ensure up-to-date functionality.
  • Deep understanding of psychology and behavior change to effectively market to potential customers and patients.
  • Expertise in crafting effective mail letters and driving behavior change through text message campaigns.
  • Organized with project management software experience and a track record of monitoring progress across various tasks.
  • Proven ability to build brand recognition and deliver results.
  • Very good understanding of AI marketing tools to maximize efficiency.

On top of this, the ideal candidate for this role possesses the following qualities:

Creativity: They bring fresh and innovative ideas, finding creative solutions to marketing challenges.

Adaptability: They easily adapt to changes in the dynamic marketing landscape.

Problem-solving: They excel in solving problems, and approaching challenges with a solution-oriented mindset.

Teamwork: They thrive in collaborative environments, working effe

Job Specification

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