Manager, Digital Marketing
Fullstack Academy, United States
Job Description
Fullstack Academy is a top-ranked immersive school for tech skills training based in New York City. Fullstack offers comprehensive training opportunities across the U.S. and prepares students with the in-demand skills they need to launch fulfilling tech careers.
"Fullstack Academy has been a life-changing experience" is something we hear often and the reason why we come to work every day. We’re working on changing lives and communities with our programs and we’re looking for a Digital Marketing Manager to ensure every prospective student, alum and employer partner has a fulfilling experience across touchpoints.
ABOUT THE ROLE
As the Digital Marketing Manager, you are a technical leader who oversees the platforms and technologies which serve as the backbone of Fullstack Academy’s marketing and enrollment initiatives. You will drive strategic process enhancements, including building and maintaining marketing automation workflows and processes within HubSpot, our marketing automation platform and CRM. You will use your lead management and analytics skills to monitor data hygiene and establish scalable marketing operations practices, as well as manage implementation and tracking of conversion rate optimization (CRO) tests and user experience (UX) processes to improve Fullstack Academy’s growing website portfolio.
You will oversee an internal team of marketing operations associates, work closely with internal stakeholders across marketing and other teams, and manage Fullstack Academy’s relationships with web development, CRO, and UX agency partners. You will own Fullstack Academy’s contact strategy by building, optimizing and reporting on campaigns across email, SMS, phone, and other related communication channels to various audiences (prospective students, enrolled students, alumni, employers, and more). You will work closely with Fullstack Academy’s marketing team members to execute initiatives across Web Analytics, Search Engine Optimization and Conversion Rate Optimization areas as well as support the planning, tracking, and execution of campaigns. Close coordination with the Enrollment team will be necessary to execute timely and impactful marketing campaigns, especially given the fast-paced, cohort-based nature of Fullstack Academy’s enrollment initiatives.
This is a full-time, US-based remote role that will report to the Director of Performance Marketing. This role may require travel at such a time as it is both safe and strategically meaningful to do so.
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RESPONSIBILITIES
In this role, you will:
- Own and oversee the contact strategy for prospective students, including email, SMS, website chat, and testing into other communication channels
- Manage and improve website performance through UX research, CRO tests, and other feature enhancements
- Support and evolve all aspects of Fullstack Academy’s marketing operations across systems including web analytics, marketing automation, CRM, and other marketing technologies
- Identify opportunities for marketing technology and process improvements, working cross-functionally to develop solutions that improve marketing and enrollment efficiency and agility
- Oversee the launch, maintenance and monitoring of HubSpot workflows and automated marketing campaigns that support evergreen and seasonal Marketing and Enrollment initiatives
- Track and measure results across various channels, campaigns, programs and geographies by building schemas, methods and processes
- Support the Paid Media team in determining the best channels of lead quality by building closed feedback loop systems across our digital marketing properties
QUALIFICATIONS
You are a great candidate if you have:
- 5+ years of experience in digital marketing operations
- 2+ years of supervisory experience, overseeing direct reports and/or external partners
- Deep level of hands-on experience with the HubSpot MAP amp; CRM
- Clear understanding of common CMS and website functionality, with project management experience in order to guide the web development team’s work on the backend and frontend of Fullstack Academy’s website properties
- Understanding of data management best practices and solutions
- Exemplary communication, presentation, and time management skills
- Experience interpreting and translating technical language to non-technical stakeholders
- Understanding of CAN-SPAM email and 10DLC SMS requirements as well as inbox deliverability standards
- Experience partnering with multiple departments in a rapidly changing environment, including the functions of brand marketing, paid media, academics, enrollment, student support, and career success
- The ability to work independently with a high degree of autonomy
- A strong work ethic and experience developing effective communication strategies under tim