Senior Product Marketing Manager
DNSFilter, United States
Job Description
At DNSFilter we have a singular mission: to challenge the way the industry thinks about security via DNSand we need your help! We’ve come a long way over the past few years. In 2021 we had a successful $30 million Series A funding round, and in 2022 we became the fastest DNS security tool on the planet and joined forces with privacy-focused VPN Guardian! This year we’re continuing our product-fueled growth by adding new features to assist our customers with their DNS-layer security and broadening our solution to meet the needs of the global market.
We are looking for a Senior Product Marketing Manager to help us develop, market, and sell our offerings. This will entail both managing strategic go-to-market projects and actively working on day-to-day enablement tactics. In this role, you will live at the intersection of many functional areas, including product, sales, and demand generation. You will be part of the DNSFilter marketing team which is responsible for defining our brand and positioning, evangelizing our corporate message, advocating for customers and partners, and arming sales teams with tools and knowledge. This is your opportunity to create and market mission-critical cybersecurity applications.
We recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If you feel like this job is for you, please apply. We believe diversity of experience and skills, including transferable skills, combined with passion is a key to innovation and excellence; therefore we encourage people from all backgrounds to apply to our positions!
You will:
- Deeply understand the capabilities and differentiators of DNSFilter
- Enable sales teams with associated tools and training, developing internal and external collateral and educating teams on our key differentiators and how to use collateral
- Inform DNSFilter’s market view through first-hand experience, primary and secondary research, competitive intelligence, customer conversations, and sales feedback
- Analyze competitive offerings and market landscape to help determine our product messaging, product direction, product packaging, and pricing strategies
- Work in close tandem with product management to develop our long-term cybersecurity roadmap
- Collaborate with product management and demand generation to develop product positioning and messaging that resonates with our target buyer personas
- Create a steady stream of high-quality product content in support of demand generation, earned media, and sales enablement efforts, including ownership of our product-related sales site pages
- Participate in the development of marketing plans with the broader marketing team
- Work cross-functionally to assess the effectiveness of our collateral and the marketing programs that support your products on an ongoing basis, and suggest and implement changes
- Own all aspects of our product webinar strategy
- Be the liaison between the marketing team and product team, working closely with product management on product amp; feature release strategies
- Have the ability to match feature to benefit for targeted messaging
- Measure the effectiveness of product marketing campaigns using data available
- Travel: ~10-20% of the time for team meetups, partner and customer visits, and industry events
Requirements
- 6+ years of related product management or product marketing experience within the cybersecurity software industry
- Self-starter who can work with minimal supervision and thrives in a fast-paced environment where initiative is rewarded
- Experience with product-led-growth SaaS business models in a fast-paced environment
- Deep domain knowledge, with specific experience in one or more of the major commercial Cybersecurity systems
- Experience digging into data on your own to find gaps in messaging, collateral, GTM strategies as a whole
- High comfort level speaking directly with customers, asking probing questions, and documenting findings, as well as presenting on camera and in-person
- Excellent people and management skills to interact with colleagues, customers, and third parties
- Can work in a mostly EST environment
- Experience working remotely
Bonus points for:
- Bachelor’s degree in engineering, business, marketing, or a related field
- Experience using Slack
- Experience using project management tools like Asana
Benefits
- A 100% work-from-home position with a company that values and fosters personal and professional growth
- Pathway to promotion to additional organizational positions and responsibilities based upon results and performance - not just time in the chair. You help us grow, we will help you grow.<