Specialist, Creative Strategy - Media
Athletic Greens, United States

Built around our mission, we started AG more than a decade ago as a way to bring comprehensive and convenient daily nutrition to just about everybody. Originators of the Essentialist Nutrition movement, our philosophy is to focus on a very small number of products based on what the latest science indicates is essential to human health.

AG1 is made from the highest quality ingredients, in accordance with the strictest standards and obsessively improved based on the latest science. 75 vitamins, minerals, and whole-food sourced nutrients in one convenient daily serving. Optimized for athletes, life-letes, and everyone in between. Vegan, Paleo, and Keto-friendly. One scoop or travel packet, 8 ounces of water. Every day. That's it.

Our mission is to empower people to take ownership of their health.

We are looking for a data-driven Specialist, Creative Strategy - Media who will own creative development that impacts advertising performance across our growth media marketing channels and ensures we are constantly iterating and testing new content. This role is equal parts creative and analytical, bridging the gap between our Growth team and our internal and external creative partners.

This individual will be responsible for ensuring we are following creative best practices and adhering to a testing methodology that is strongly rooted in data. This role will be key to unlocking aggressive business growth by helping us deliver the right creative and messaging to potential customers at the right time. This role will report to our Manager, Growth Creative Strategy, and work cross-collaboratively with growth marketing, creative, brand, and digital product.

This position will be a part of Growth Creative team, which includes third-party creative agencies, copywriters, designers, video editor, and creative project managers. The ideal candidate brings a passion for developing effective ad creative and solving growth challenges, while also demonstrating the ability to think analytically and make data-driven decisions.

• Own the development cycle of best-in-class performance creative content from start to finish. This includes, but is not limited to: developing our testing/iteration roadmap, forming testing hypotheses, writing tactical briefs, facilitating content production, executing strategic creative testing, and leveraging creative results to inform future testing and both short and long-term strategy.
• Transform creative performance and insights into codified learnings and actionable next steps that align with our results-driven content strategy and internal Creative Playbook.
• Map out Media team’s content needs across various deliverables, brainstorm ideas for new creative, deliver detailed briefs to creative partners, manage production schedule and ensure timely delivery of effective, attention-getting assets.
• Manage the creative operations of campaigns across the video landscape including, but are not limited to, CTV/OTT, linear TV, and cross-device YouTube pre-roll, display, and programmatic.
• Collaborate with our Brand team to ensure our content always aligns with our brand initiatives and positioning while informing the organization about what is working across performance/growth creative.
• Map cultural and market trends, as well as research and analyze marketplace and media data
• Work with the Manager, Growth Creative Strategy to make processes smoother, build documentation, and evangelize our creative testing methodology in order to improve advertising performance

• 3-5 years of in-house or top-tier agency experience with a proven track record of leading performance creative strategy across paid media channels. DTC experience strongly preferred.
• Deep understanding of growth marketing channels and creative video best practices.
• The ability to thrive in a fast-paced environment with a consistent can-do attitude. You see ambiguity as a challenge and not a deterrent.
• A proven interest in broader cultural conversation across media around key topic areas: health and wellness, sports, market trends, etc.
• Constant stream of creative ideas, and a demonstrated track record of facilitating and bringing them to life.
• Proven analytical ability - you can digest data and turn insights into actionable creative strategy that drives growth. You are comfortable operating across spreadsheets and storyboards and enjoy using data to tell a story.
• A process-oriented builder: Can identify team needs and help develop workflows from the ground up.
• Strong attention to detail and a proven ability to manage multiple work streams at once.
• Strong interpersonal, written communication, and organizational skills.
• A full life outside of work with personal passions and hobbies!<

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