We are Rebels. Inventors. Magic Makers.
Our world class consumer insights platform allows creators to create brands, ads, products and shopping experiences that people love.
We were founded in 2012 with the dream of creating end-to-end automated research. Fast forward 10 years and we have 1,000+ happy customers, 100,000+ ideas tested and we operate in 50+ research markets. Pretty impressive right?
So how do we do it?
Our platform provides access to actionable, quick and smart insights to amplify creative effectiveness and shape winning innovation, empowering creators with the agility and the data they need to make better decisions about the ads and innovation they take to market.
Through working with some of the biggest brands in the world, we’ve built technology that lets our customers see their product innovations and advertising ideas through their consumers’ eyes so they can quickly iterate, optimise, validate and learn increasing their chances of in-market success.
About the role
The Marketing Operations Manager is pivotal in amplifying Zappi’s presence and driving its growth. This role ensures that our marketing strategies translate into clear and actionable measurement, and that our marketing campaign execution [integrated campaigns including content, webinars, video, podcasts, SEO, digital marketing, sales outreach, etc] is data-driven and optimized.
Specific responsibilities include:
- Marketing Automation amp; Technology Management:
- Manage and optimize Zappi’s marketing tech stack.
- Assure seamless integration between marketing platforms and other business tools.
- Assess emerging technologies to further enhance marketing efficacy and streamline operations.
- Data Management amp; Analysis:
- Construct, maintain, and present key marketing metrics, dashboards, and reports.
- Oversee data hygiene, ensuring a well-maintained and segmented database.
- Collaborate cross-functionally to align marketing metrics with sales and client success, ensuring a comprehensive view of customer engagement.
- Campaign Execution amp; Optimization:
- Support the marketing team in the lifecycle of campaigns - from inception to measurement.
- Extract insights from campaign data to refine strategies and optimize outcomes.
- Process Development amp; Optimization:
- Create and refine marketing workflows to enhance team agility and scalability.
- Collaborate with teams across Zappi to align marketing processes with the overall customer experience.
- Training amp; Best Practices:
- Foster expertise by training teams on tools, platforms, and processes integral to marketing.
- Continually adapt by monitoring industry best practices, ensuring Zappi remains an industry pacesetter.
Leadership
- 3-5 years of marketing operations experience, with a preference for experience in market research or SaaS.
- Proficiency in various marketing automation platforms and CRM systems.
- Exceptional analytical thinking and data interpretation skills.
- Adeptness in database management and segmentation.
- Collaborative spirit with a knack for cross-departmental projects.
- Demonstrated project management acumen.
Requirements
- 3-5 years of experience in B2B Marketing Operations with a strong track-record for results
- Strong collaborator at the leadership level while also being comfortable doing the day to day work required to execute
- Analytic -- A strong understanding of the interdependencies between sales processes, automation tools, data sources and the data quality that results. Mindset not only for spotting data problems, but importantly understanding the implications of those on the prospect journeys, and bringing know-how to drive clean-up, fixes and prevention
- Technical -- understanding of the latest marketing automation technology and CRM tools. Passion for leveraging data and technology to create outstanding, segmented prospect journeys
- Process oriented - a end-to-end process oriented view of the sales funnel
- Strong collaborator at the leadership level while also being comfortable doing the day to day work required to execute
- Tech-savvy and up-to-date on all marketing tools, platforms and resources
Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.