Media Buyer (Google Ads) -Contractor
OPPO US Research Center, United States

Experience
1 Year
Salary
0 - 0
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
No
Qualification
As mentioned in job details
Total Vacancies
1 Job
Posted on
Sep 29, 2023
Last Date
Oct 29, 2023
Location(s)

Job Description

As a Media Buyer of OnePlus, you will play a critical role in driving our digital advertising success through Google Ads. Your expertise in media buying, data analysis, and campaign optimization will be key to achieving and surpassing marketing objectives.

Responsibilities:
Media Buying Strategy: Develop, implement, and manage media buying strategies for Google Ads campaigns, in alignment with goals and budgets.

Build Google Ad Campaigns: Create and implement Google ad campaigns: Utilize your expertise in Google Ads to create and execute strategic campaigns including but not limited to Search Ads, Shopping Ads, YouTube Ads, and Google Display Network Ads that align with the company’s marketing objectives. This includes keyword research, ad copy creation, bid management, and ongoing optimization to maximize campaign performance and ROI.

Campaign Optimization: Continuously monitor and analyze campaign performance metrics to identify areas for improvement and optimization to then execute on. Make data-driven decisions to enhance click-through rates (CTR), conversion rates, and overall return on ad spend (ROAS).

Budget Management: Efficiently allocate budgets across campaigns and ad groups to maximize ROI and achieve clients' desired outcomes.

Keyword Research: Conduct thorough keyword research to identify relevant and high-performing keywords, ensuring ads are targeted to the most relevant audience.

Ad Creation and Testing: Collaborate with the creative team to develop compelling ad copy and visually appealing creatives. Conduct A/B tests to determine the most effective ad variations.

Bid Management: Strategically manage bids to ensure competitive ad placements and cost-effectiveness.

Audience Targeting: Implement advanced audience targeting strategies to reach specific demographics, interests, and behaviors.

Reporting and Analytics: Generate regular reports on campaign performance, providing actionable insights and recommendations to clients and internal stakeholders.

Conducting in-depth analysis of Search Terms to identify positive keywords to optimize and refine campaign targeting.

Managing negative keywords by regularly reviewing Search Terms data for exclusion to ensure campaign efficiency.

Improving ad strength by reviewing and enhancing ad copy and visuals to enhance ad performance.

Conducting research for keyword gaps to identify new opportunities for expansion.

Utilizing observational audience data to adjust bids.

Preparing weekly data reports to monitor campaign performance to generate insightful reports for internal stakeholders.

Managing Google Merchant Shopping updates to optimize product listings and visibility on Google's shopping platform.

Requirements

  • Proven experience as a Media Buyer with a focus on Google Ads and a track record of successful campaigns and ROAS improvement.
  • 5 years of experience of digital advertising platforms, auction dynamics, and bidding strategies on Google Ads tools.
  • Proficiency in data analysis and the ability to draw insights from performance metrics to drive campaign optimization.
  • Knowledge of keyword research tools, Google Analytics, and other relevant advertising tools.
  • Excellent communication skills and the ability to collaborate effectively with cross-functional teams and clients.
  • Highly organized with exceptional attention to detail, ensuring the flawless execution of campaigns.
  • Self-motivated and able to work independently, while also being a team player.
  • Ability to adapt to a fast-paced, ever-changing environment in the tech industry.
  • Relevant certifications in Google Ads or other digital advertising platforms are a plus.

Job Specification

Job Rewards and Benefits

OPPO US Research Center

Information Technology and Services - San Jose, United States
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