Product Marketing Manager - Developer Experience
Sinch, United States
Job Description
Do you love authentic teams and product-led startups but want to flex your marketing muscles at scale? Join Sinch CPaaS! We are seeking a passionate and proven highly skilled Product Marketing Manager to join our hardworking CPaaS product marketing team. Reporting to our VP of Product Marketing, you will play a critical role in driving the success of our Developer Experience initiatives. Yyou will own the product marketing strategy for developer-focused APIs, starting with our SMS offering. You are a strong collaborator who enjoys rolling up your sleeves on messaging, positioning, campaigns, and enablement. This role will partner closely with Marketing, Product, and Sales to support both self-serve and developer-focused initiatives that drive continued growth for Sinch.
Responsibilities:
- Define and implement a cohesive marketing strategy that positions Sinch as a leader in messaging and email APIs for developers
- Product Positioning and Messaging: Collaborate with cross-functional teams, including Product Management and Engineering, to define and refine product positioning and messaging for developer-focused initiatives. Clearly articulate the value proposition of our CPaaS platform to developers.
- Create and maintain a full set of product marketing collateral for Sinch developer products, including updated messaging, positioning, and personas
- Develop product content for external and internal audiences, such as website pages, blog posts, one-pagers and community materials
- Competitive analysis, consistently stay aware of the competitive market, forces and opportunities.
- Collaborate with cross-functional teams for go-to-market planning, product strategy, marketing campaigns, sales enablement and more
- Drive net-new user acquisition as well as cross-sell within our existing customer base
- Launch new product features and identify new ways to drive engagement for existing features
- Advocate for our customers and become an authority on our competition to ensure our products our accurately positioned in the market
- Measure, analyze and optimize programs to deliver better business outcomes
Requirements
- 5+ years in product marketing at technology companies
- Experience marketing and selling to developers is preferred
- Phenomenal collaborator who can bridge the gap between product, marketing and sales team
- Critical thinker with excellent writing and presentation skills
- Strong analytical skills and ability to develop recommendations based on product, customer, and market data
- Willingness to learn and demo our products
- Comfortable working with a distributed team that spans multiple regions and time zones
- Ability to travel if needed
- Have a sense of humor
Benefits
- STAY HEALTHY: We offer 100% employer-paid comprehensive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants.
- CARE FOR YOURSELF: Take advantage of our free virtual counseling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.
- SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants.
- TAKE A BREAK: Enjoy 5+ weeks of paid time off. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation.
- PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support through Maven.
- WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you’re the most productive and successful. It’s what you do, not where you work, that matters.
- TREAT YOURSELF: Our comprehensive anniversary program offers a personalized experience in recognition of milestones achieved.
- MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.