As the Content Marketing Manager at Paymerang, your primary goal is to develop, execute, and report on a full-funnel content marketing strategy that increases organic traffic, nurtures prospects to conversions, and drives urgency to implement our solutions.
In this role, you will have influence and lead the following areas:
- Develop and Execute Content Strategy:
- Develop a comprehensive content marketing strategy aligned with our business objectives and target audience.
- Oversee the implementation of the content strategy, ensuring consistent and high-quality content across all channels.
- Content Creation
- Produce a wide range of high-quality content, including blog posts, white papers, eBooks, case studies, infographics, videos, and more, that resonate with our B2B FinTech SaaS audience.
- Craft compelling, SEO-optimized content that addresses the specific challenges, pain points, and needs of our target customers.
- Content Promotion:
- Develop and maintain a content promotion strategy to ensure our content reaches the right audience.
- Leverage various channels, including social media, email marketing, and partnerships, to maximize content distribution.
- SEO Expertise:
- Implement on-page and pillar-cluster SEO strategies to improve organic search rankings and drive organic traffic.
- Stay up-to-date with SEO best practices and algorithm updates to continually enhance our content's search visibility
- Performance Monitoring and Reporting:
- Utilize analytics tools (e.g., Google Analytics, marketing automation platforms) to track and analyze content performance.
- Monitor key metrics such as website traffic, engagement, conversion rates, and lead generation
- Provide insights and recommendations based on data to optimize content initiatives continuously.
- Establishing Thought Leadership:
- Work collaboratively with subject matter experts to create insightful and informative content that positions our company as thought leaders in the B2B FinTech SaaS space.
Requirements
- Bachelor's degree in Marketing, Communications, or equivalent experience
- Proven experience in content marketing, with a strong portfolio of published work
- Understanding of SEO techniques and best practices
- Familiarity with inbound marketing methodology and the customer journey
- Exceptional writing and editing skills with an eye for detail
- Strong project management and organizational skills, with the ability to manage multiple tasks and meet tight deadlines
- Creative thinker who can develop strategic content plans and execute tactically
- Proficiency in analytics tools, including Google Analytics
- Previous experience in the B2B FinTech or SaaS industry is a plus
Benefits
Why You’ll Love It Here
- Incredible growth potential
- 100% employer-paid medical and dental premiums for full-time employees
- 18 days of PTO (amp; 10 Paid Holidays)
- 401k retirement plan -- with an available 6% employer match
- Maternity and Paternity Leave: because both moms and dads are parents
- Plus, daily catered breakfast and snacks to keep you fueled up throughout the day
Successful candidates will be required to adhere to the training and documented procedures when handling electronic and physically protected healthcare information (ePHI/PHI).
Please note, at this time Paymerang is unable to offer sponsorship for this role.
Paymerang is an Equal Opportunity Employer. Applicants will be considered regardless of race, color, religion, national origin, age, gender, marital status, physical or mental disability, veteran status, or sexual orientation.