Director of Demand Generation (Remote US)
DomainTools, United States
Job Description
DomainTools is looking for an exceptional Director of Demand Generation who will be responsible for developing a comprehensive and integrated demand generation strategy. You will work closely with cross-functional leaders as well as an ambitious marketing team to accelerate our growth in pipeline and ultimately revenue. The ideal candidate has an aptitude for digital channels, creativity, project management, outstanding communication skills, and detail orientation. If you want to make a big impact in a fun, established company with a start-up-like environment, and have a passion for demand generation, DomainTools is the place to be!
Location: Remote with the US
Base Compensation: $140,000-$235,000 USD
Requirements
Key Responsibilities amp; Qualifications
- Develop and lead a demand generation organization that includes cross-functional collaboration with sales, channel amp; alliances leadership, BDRs, and product marketing to acquire, convert, accelerate, and activate pipeline.
- Shape multi-channel inbound and outbound campaigns that align messaging to the target audience to generate engagement and drive demand for Enterprise, US Federal Government, and OEM organizations and agencies.
- Own and manage relationships and deliverables with third party agencies, freelancers, and contractors.
- Create impactful and compelling campaigns to earn our audience’s time and build trust in the DomainTools brand and employees.
- Manage and scale our marketing operations strategy by defining key attribution models and therefore inform marketing investments.
- Establish, measure and report on target KPIs (on a team and executive level) as well as own the budget for demand generation initiatives.
- Develop and support Partner channel marketing opportunities to expand the impact of demand generation programs.
- 7+ years of marketing and demand generation experience with an intimate knowledge of inbound and outbound marketing strategies (enterprise B2B cybersecurity, ITOps, cloud computing, DevSecOps products preferred).
- 3+ years of experience managing a team of direct reports and outsourced agencies.
- Experience managing SDRs or BDRs with a strong desire to coach and mentor a team.
- A data driven mindset with a track record and passion for meeting and exceeding goals.
- Excellent communication skills with ability to clearly convey ideas and data in written, presentation, and spoken formats to a variety of audiences.
- Experience with Use-Case, Persona-, and Account-Based marketing journeys
- CRM experience (Salesforce preferred).
- Marketing Automation experience (Marketo preferred)
- Experience working with CMS’ such as WordPress
- Strong tracking and analytical skills, working with tools like GA4, Groove, CRO tools (e.g. Convert), etc.
Benefits
DomainTools is the global leader for internet intelligence and the first place security practitioners go when they need to know. The world's most advanced security teams use our solutions to identify external risks, investigate threats, and proactively protect their organizations in a constantly evolving threat landscape. DomainTools constantly monitors the Internet and brings together the most comprehensive and trusted domain, website and DNS data to provide immediate context and machine-learning driven risk analytics delivered in near real-time.
DomainTools offers a comprehensive benefits package to our employees that includes fully paid medical, dental and vision insurance premiums, a 401k retirement plan with company matching, basic life insurance, flexible PTO and additional well-being benefits.
DomainTools embraces diversity, equity, and inclusion to its fullest as an equal opportunity employer. We build our teams so creativity and innovation can flourish. We believe inclusivity and equity fosters innovation and growth; and we harness this mindset to drive a culture that serves our employees and our customers. We encourage people of all backgrounds, ages, perspectives, and skill sets to apply; and do not discriminate based on age, religion, color, national origin, gender, sexual orientation, gender identity, marital status, veteran status, disability, or any other characteristic protected by law.