Botify is a complex, and rapidly evolving software platform and services provider with a wide range of potential uses for different customers. To effectively communicate these to the world, we are expanding our Product Marketing team and looking for a curious, creative, data-driven, and collaborative Senior Product Marketing Manager.
At Botify, Senior Product Marketing Managers are responsible for bridging the gap between what our technology can do and why that matters (or could matter!) to different audiences. You will help shape the product, drive launch and commercialization, and grow product adoption post-launch. This is a hybrid position, 3 days/week in the New York office.Your responsibilities:
- Develop cross-functional, go-to-market strategies and drive well-executed product launches
- Craft solution-based narratives and differentiated positioning for our target audiences to highlight Botify’s products and services in the market
- Enable sales and client-facing teams with compelling content, use cases, and qualitative proof points to help drive pipeline and adoption
- Understand the problems, emotions, and pain points of our customers to inform the product roadmap and marketing priorities
- Partner with the marketing team (content, field, and brand) to create programs to increase customer engagement and adoption, as well as execute global and regional campaigns and events
- Develop and launch internal training in collaboration with the commercial enablement team to help drive adoption
Your qualifications:
- 4+ years of direct product marketing experience
- Experience inside a business-to-business (B2B), software-as-a-service (Saas) organization
- Strong creative problem-solving and analytical skills
- Excellent verbal, written, visual/presentation, and interpersonal communication skills; a storyteller
- Ability to write at a high, general level with necessary over-simplifications as well as the ability to write with a more precise level of technical accuracy
- Comfortable running small training groups, hosting product-driven webinars, and having non-sales-related conversations with customers
- Excellent organization skills; able to manage multiple cross-functional projects simultaneously and keep various work streams on track
- You are ambitious and eager to make an impact at Botify
About BotifyBotify is a global and a fast-growing, VC-backed, enterprise SaaS company with $82M in funding and over 350 employees across 7 markets: New York, Seattle, Paris, London, Tokyo, Sydney, and Singapore, with ambitious growth plans for 2023 and beyond.
As the leader in organic search innovation, Botify is trusted by more than 500 of the world’s most visible brands, including Expedia, L'Oréal, Crate amp; Barrel, Conde Nast, Groupon, Github, Carvana, FNAC Darty, and The New York Times.
We are proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.