At Persona, we're building the first universal and comprehensive identity infrastructure to help businesses of all sizes better serve and protect their customers' identities. Our identity platform enables businesses to securely collect and manage their customers' personal information, to verify that their customers are who they say they are, to analyze and detect fraud and abuse, and to pull sensitive reports about their customers in a privacy-centric way. In a world where consumer behaviors are changing and privacy and identity are taking on a new meaning, we want to help businesses find their superpowers and do it while putting their customers, the people, first.
About the rolePersona is looking for a Customer Data Analyst to join the Customer Insights team. You will join a lean and nimble team focused on supporting the needs of Persona’s prospects, customers, and Customer Success teams. You will provide data-driven insights and recommendations to our prospects and customers in order to drive retention and enable customer growth. Internally, you will find opportunities to improve operational efficiency and help us scale our methodology to deliver customer-happiness.
In your day-to-day, you will run analyses for internal and external stakeholders, develop automated dashboards for a wide range of stakeholders, support in building the ELT pipeline that prepares Persona’s data for company consumption, and guide internal decision-making to improve effectiveness across all customer-facing teams. Apart from interacting with our Customer Success and Sales stakeholders, you will work cross-functionally with our Product, Engineering, Marketing, and Infrastructure teams. This role is crucial in helping shape the future of Persona's data-driven customer approach.What you'll do
- Apply a diverse set of tactics including statistics and quantitative reasoning to solve a wide variety of customer problems
- Iterate on current methodology for understanding and showing value of the Persona platform to our customers
- Provide insights, recommendations, and other data support to Customer Success and Sales teams to enable retention and help drive customer and revenue growth
- Share analyses, insights, and business decisions to internal (and sometimes external) stakeholders in verbal, visual, and written media
- Provide comprehensive analytics support to partner teams
- Develop tools to empower scalable data access and self-service across the customer-facing organization in order to allow for strategic use of your time and expertise
- Deliver insights and analytics to help business leaders answer critical questions related to the customer lifecycle, customer experience, adoption, expansion, usage, and health
What you'll bring to Persona
- A minimum of 2+ years of analytical experience in a consulting, data analytics, data science, machine learning, or predictive analytics role
- Proficiency in SQL with hands-on exposure to creating complex queries across multiple database schemas
- Experience creating visualizations based on data using BI tools (e.g. Mode, Tableau, Looker, Periscope, PowerBI or similar)
- Fluency with statistics techniques to structure analyses and provide insights (e.g. statistical tests, AB testing)
- Exceptional problem-solving skills, logical thinking, and familiarity with big data and numbers
- Passion for solving complex customer problems through data analytics and insights
- Outstanding attention to detail with a focus on data quality and integrity
- Self-starter who can execute independently as well as through cross-functional partnerships, thrives in ambiguity, and drives work to completion in a timely fashion
- Strong written and verbal communication skills
Bonus points
- Background in Fraud Detection and/or Identity Verification
- Proficient in MS Office Suite with advanced Excel skills including pivot tables, macros, PowerPivots, and advanced functions
- Experience with Python, especially with one or more of the following Python packages Pandas, Jupyter, or SCIKIT
- Experience orchestrating data transformations in an ETL/ELT process via Airflow or DBT
- Strong desire to understand and stay ahead of industry trends and new ways of leveraging data to show value to customers
Compensation amp; EquityFor this role, the estimated base salary range is between $80,000 - $130,000. Base salaries are just one component of the total compensation package and are determined by a number of factors such as years of experience, expertise, qualifications and more. In addition to base salary, we offer competitive equity packages that play a big part in recognizing you for the huge impact you will have on helping us achieve our mission. Please note, the salary range is a guideline that is subject t