Public Relations Manager/ Public Information Officer
Under the direction of the Communications Program Coordinator or Manager of Communications amp; Outreach, the writing consultant will be responsible for developing content under an organization-wide communications strategy. This individual will be charged with strategizing and creating content for different mediums for multiple audiences.
Responsibilities include:
•Writing and editing content in Associated Press (AP) style for multiple audience types in print and electronic publications such as newsletters, NYSTRS.org, mass email, social media posts and internal messaging.
•Working with internal departments to develop content as needed.
•Monitoring NYSTRS publications in all formats to ensure brand consistency.
•Participate in discussions of the communications strategy to support project requirements.
•Working with the Communications amp; Outreach team to write and proofread all annual reports.
•Other projects as needed to support the department and the Retirement System.
Anticipated deliverables
1) Newsletter Content
•Write and edit Your Source (active member newsletter)4 issues annually, approx. 8 articles each.
•Write and edit Resource (retired member newsletters)2 issues annually, approx. 10 articles each.
2) Mass Email Strategy
•Write and proofread the NYSTRS Administrative Bulletins and Delegate News emailsup to two per month each.
•Proofread and edit Employer Reporting Tipsone per month.
•Write and proofread content for periodic mass emails in the following areas:
- Education about retirement savings and income (lt; 2 per month)
- Promotional email to NYSTRS delegates (lt; 1 per month)
- Promotions relevant to the System’s annual Minority- and Women-Owned Business Enterprises (MWBE) conference (lt; 8)
- Recruiting emails for the System’s Human Resources departmentupon request
3) Internal Content Bundle
•Proofread and edit internal award nominations.
•Proofread and edit content produced by other departments for brand consistency.
•Write, proof and edit other materials as needed from other departments, Including letters and social media posts for Human Resources.
Requirements
Minimum qualifications
•A bachelor’s degree in communications, marketing or a related field in which the applicant was able to develop the skills
necessary for the role.
•A commitment to collaboration and exceptional customer service.
•Excellent time management, work prioritization and multi-tasking skills.
•Flexibility to pivot as work demands require.
•Strong communication skills to various audiences and through various mediums (e.g., email, phone, virtual meetings, etc.).
•Ability to distill complicated language into easily digestible content (e.g., summarize financial and benefit language so it is easy to comprehend).
•Commitment to learn about the System’s audience and stakeholders.
•Willingness to learn skills relevant to the Communications amp; Outreach department.
Preferred qualities
•Superior writing, editing and communications skills.
•Experience planning and creating multi-media content.
•Excellent interpersonal skills.
Benefits