Marketing Manager - remote
HappyFunCorp, United States
Job Description
Our Mission
HappyFunCorp is looking for an enthusiastic and experienced Marketing Manager to lead our growth marketing initiatives. This role will develop the strategy and execute multi-channel programs that significantly boost our pipeline and revenue. If you're passionate about marketing, ready to establish and lead a robust marketing function, and excel in driving results across various channels, this role might be right for you. This role reports directly to the Director of Growth.
About You
As Marketing Manager, you are ready to roll up your sleeves and establish the marketing function for the company. You are a tenacious, builder-type that thrives in ambiguity and opportunity. You have a proven ability to build and execute high-performing strategies that deliver multichannel results and positive ROI not just MQLs and pipeline.
What You’ll Do
- Meet key marketing performance OKRs and KPIs that contribute to company goals.
- Design and implement scalable demand generation programs, processes, and campaigns that deliver ROI and drive company growth.
- Collaborate with sales leadership to ensure successful execution and alignment with revenue goals.
- Lead the creation and optimization of high-impact lead generation campaigns across digital channels, including email marketing, webinars, advertising, SEO, and others.
- Develop and pilot ABM strategies that increase engagement and pipeline of our highest value target accounts in partnership with sales leadership.
- Own the HFC social community and digital brand.
- Oversee conversion rate optimization strategies, including funnel analysis, website optimization, and landing page testing, ultimately optimizing our website to maximize the acquisition of visitors, increase engagement, and grow revenue.
- Own your overall program performance with support from Sales Leadership to analyze campaign, channel, and conversion rate performance data regularly to measure the effectiveness of demand generation initiatives.
- Identify customer segments, verticals, and personas to optimize lead generation efforts across markets, industries and ICPs.
- Conduct experimentation across marketing programs, including digital marketing, demand generation, partner/ecosystem, lifecycle marketing, and events.
- Monitor, analyze, and report on key marketing metrics, providing insights and driving action to improve marketing effectiveness.
Requirements
- 5+ years of experience leading global digital and demand generation in B2B SaaS.
- Experience in Hubspot CRM/ Marketing Hub and running effective ABM campaigns, newsletters, etc.
- Deep digital/ SaaS marketing expertise across paid channels, digital experience strategy, site conversion, SEO, and email/lifecycle marketing.
- Strong background in demand generation and ABM for enterprise and mid-market audiences is required.
- Familiarity with influencer marketing and its role in the digital landscape.
- Track record of ideating and launching campaigns with demonstrable success in pipeline generation and revenue growth.
- Prioritization skills, understand how to balance strategy while running the day-to-day.
- Excellent cross-functional collaboration and influence skills, with prior success in aligning GTM team members and executives to achieve shared goals.
- Experience in ecosystem marketing with a broad and active partner program, including leading events strategy and execution.
- Prior experience building and scaling small teams at start-ups and/or scale-ups, including organizational change management.
- Exceptional written and verbal communication skills.
Benefits
COMPANY VALUES
- Creative Optimism. We are problem-solvers who use a lens of opportunity to make the world a bit better with all that we do.
- Dignity. Our best work can only be done in an environment in which HFCers and our partners treat each other and themselves with dignity.
- Equity. We strive for diversity across many dimensions and we believe our team is strongest when it is fairest.
- Entrepreneurial Spirit. Our engine is the energy that comes with ownership, agency, and responsibility for what we produce.
- Trust The bedrock of any organization is the growth of trust in our leaders, peers, and partners the most rewarding work demands it.
HFC is a good fit for entrepreneurially-minded doers that learn and adapt quickly and have a passion for what they do. What we look for is someone with experience turning ideas into fully-fledged products. We offer competitive pay, a fully remote company culture, and the opportunity to work on cool projects with great people. If this sounds like you, send us your application!
Base Salary: $