Through the power of trillions of dollars in business spend, Coupa’s mission is to unlock our customers' full potential to do well and do good, anchored in our shared belief that we are smarter together. Our customers, suppliers, and employees- our Coupanians- come together to co-create ideas and innovations that impact the power of spend.
Responsibilities:
- Develop clear, concise and compelling product positioning and messaging
- Enable sales and customer success organizations to effectively understand and articulate the value of Coupa’s offerings
- Create an manage the right set of sales tools, collateral and enablement processes
- Develop and deliver insightful market and competitive intelligence
- Work closely with the segment marketing, corporate marketing, sales and demand generation teams to increase market presence and build pipeline and revenue
- Partner with Product Management to help shape product roadmap and vision
- Partner closely with Sales to support Coupa’s go-to-market motions
- Identify ideal customers to develop references, case studies and champions
- Evangelize the Coupa story by delivering compelling presentations at live and virtual events
- Spend time in the field with customers and prospects to support deals and better understand market needs and key personas
- Educate and work with the analyst community to ensure Coupa’s market position is optimally represented
Requirements:
- 8+ years of work experience including 4+ in product marketing with proven success in driving messaging, positioning, and sales enablement
- Must be able to switch regularly and rapidly between strategy and execution
- Highly skilled at analytical decision-making and able to diagnose business issues and resolve problems
- Ability to gather intelligence from data, present findings and decisions, influence executive stakeholders and execute independently on initiatives
- Ability to work across organizational lines, command respect and influence without authority
- Excellent oral and written communication skills
- Bachelor’s degree minimum required
#LI-Remote #LI-SK1
At Coupa, we’re building a great company that is laser-focused on three core values:
ensuring customer success with an obsessive and unwavering commitment to making customers successful,
focusing on results with a relentless focus on delivering results through innovation and having a bias for action, and
striving for excellence with our commitment to a collaborative environment infused with professionalism, integrity, passion, and accountability.
At Coupa, we have a solid and innovative team dedicated to improving the spend management processes of today's dynamic businesses. We celebrate diversity and recognize its value to our customers and employees. Coupa is proud to be an equal-opportunity workplace and affirmative-action employer. Learn more about our commitment to fostering diversity, equity and inclusion at Coupa here. All qualified applicants will receive consideration for employment regardless of age, race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, or any other applicable status protected by state or local law.
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