Marketing Specialist
Generation Esports, United States

Are you passionate about the intersection of education and esports? Do you thrive on developing creative marketing strategies to engage and inspire students and educators? We are seeking a dynamic and innovative Marketing Specialist to join Generation Esports.

Responsibilities:

• Develop and implement comprehensive marketing plans to promote our education and competition initiatives within the scholastic esports industry.
• Create engaging and educational materials, including digital assets, blog posts, newsletters, videos, webinars, and emails.
• Drive the successful launch of new educational products, including developing marketing strategies, coordinating product messaging, and executing go-to-market plans.
• Identify target audiences and execute targeted marketing campaigns to increase awareness and adoption of our education and competition programs.
• Build and maintain relationships with schools, educational organizations, and partners to promote our esports curriculum, competition, and events.
• Monitor and analyze marketing metrics to measure the effectiveness of campaigns and make data-driven decisions.
• Stay up to date with industry trends, educational practices, and gaming culture to drive innovative marketing strategies.
• Create press release, newsletter, email, and blog post copy.
• Create social media content schedules across a multitude of applications.

Requirements

Required skills:

• B2B sales experience or business to institution sales experience.
• Exceptional written and verbal communication skills.
• Proficiency in digital marketing tools, social media platforms, and analytics.
• Ability to work independently, manage multiple projects, and meet deadlines.
• Manage autonomy over marketing systems, processes, and team member leadership
• Strong work ethic.
• Organization skillset and time management oriented.

Preferred skills:

• Proven experience in educational marketing.
• Knowledge of the esports and gaming industry.
• Strong understanding of educational institutions and their needs.
• Passion for esports, gaming, and education.

Benefits

• Market rate salary
• Healthcare amp; Dental
• 401k
• Maternity / Paternity leave

Job Rewards and Benefits