Senior Manager, B2B Content Marketing - Fully Remote
Tutored by Teachers, United States
Job Description
About Us
At Tutored by Teachers, we believe that when you put a teacher in front of a student, magic happens. Backed by some of the biggest names in EdTech including GSV, A-Street Ventures, and TMV, we are on a mission to close the opportunity gap and need a strong strategic, data-driven, and creative leader for our Marketing team. If you’re a person motivated by compelling marketing and are looking to join a mission-driven, growing company, then this role is made for you!
The Role
As the B2B Content Marketing Manager you will:
- Work directly with the CMO to develop and execute a comprehensive content marketing strategy that aligns with Tutored by Teachers' business goals and objectives.
- Produce high-quality content such as blog posts, whitepapers, ebooks, case studies, webinars, infographics, videos, and more to engage our target audience.
- Leverage your background in education to create content that resonates with our audience of educators and administrators.
- Implement SEO best practices to ensure that our content ranks well in search engines and attracts organic traffic.
- Collaborate closely with the Growth Team to create content that drives lead generation and conversion.
- Develop a distribution plan to ensure that our content reaches the right audience through various channels, including social media, email marketing, partnerships, and more.
- Monitor and analyze the performance of content initiatives, making data-driven adjustments to improve engagement and ROI.
- Stay updated on industry trends and competitive landscape to identify opportunities for differentiation and thought leadership.
- Work closely with cross-functional teams, including Sales, Customer Success, Platform Ops and Teaching amp; Learning, to ensure cohesive and consistent messaging.
Requirements
- Bachelor's degree in Marketing, Communications, Education, or a related field. Advanced degrees are a plus.
- Proven experience (5+ years) in content marketing, preferably in B2B and EdTech companies.
- Strong background in the education sector is highly preferred.
- Exceptional writing and editing skills, with a keen eye for detail.
- Proficiency in SEO and content management systems (e.g., WordPress).
- Experience with marketing automation tools (e.g., Salesforce, Marketo) is a plus.
- Excellent project management and organizational skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- A passion for education and a commitment to making a positive impact in the field.
Benefits
We currently offer the following benefits:
- 100% healthcare coverage for you and your family
- Access to 401k to help save for the future
- Well-rounded wellness benefits including access to free and low cost mental health resources and support services
- Fully remote work environment
- Company-owned laptop + home office equipment
- Annual in-person team retreats
- Unlimited vacation policy to help recharge
Tutored by Teachers is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you have a disability or special need that requires accommodation, please let us know.