Senior Account Based Marketing Manager
Rystad Energy, United States
Job Description
The Opportunity
Rystad Energy is a leading global independent research and market intelligence company dedicated to helping clients navigate the future of energy. By providing high-quality data and thought leadership, our international team empowers businesses, governments and organizations to make well-informed decisions. Our extensive portfolio of products and solutions covers all aspects of global energy fundamentals, spanning every corner of the oil and gas industry, renewables, clean technologies, supply chain and power markets. Headquartered in Oslo, Norway, with an expansive global network, our data, analysis, consulting and education services provide clients a competitive edge in the market.
Reporting to the Head of Americas Marketing, the Senior Account Based Marketing Manager is responsible for supporting the growth goals for the company’s largest value clients. This is a role located regionally, but with a global remit, and primarily responsible for managing a portfolio of accounts through tailored, dedicated Account Based Marketing plans. In this role, the candidate will work closely with different marketing sub-teams, customer success and commercial teams to ensure success and alignment.
Responsibilities:
• Develop, plan, and execute on initiatives and activities through an Account Based Marketing plan to support a select number of global priority accounts
• Work closely with a dedicated global account team to closely align and understand the commercial objectives and priorities for their portfolio of accounts
• Routinely analyze and report on ABM activities to inform future activities and realize areas to scale efforts to the wider marketing team
• Collaborate with VOC company experts to utilize customer feedback and incorporate into activities and inform future decisions
• Effective stakeholder management to ensure alignment and agreement across the account team, including providing regular performance updates
• Manage a dedicated ABM budget to deliver on defined ROI
• Ensure defined KPIs are being met throughout the calendar year
• Understand the energy markets and how changes can impact your account’s portfolios and how these changes can be incorporated into current marketing activities
• Identify venues to connect with the target audience and work in connection with the Event Manager to ensure Rystad’s presence at all applicable external events
• Support competitor landscape screening
Requirements
Experience, skills and personal qualities:
• 5-8 years of relevant work experience (regional marketing, audience marketing, field marketing, product marketing), ideally with a focus on Account Based Marketing
• Experience and knowledge of the energy industry is preferred, but not required
• Bachelor’s Degree in marketing, advertising or communications
• Knowledge of marketing automation software, graphic design software and/or basic programming is beneficial
• Video editing capabilities preferred, but not required
• Strategic thinker with analytical skills
• Excellent verbal and written communication skills
• Proactive and creative
• Team player comfortable with managing multiple stakeholders with strong opinions
• Strong multi-tasker with the ability to remain focused
• Self-motivated achiever comfortable communicating with all seniority levels
This position is located in Houston (with a hybrid work environment) and will require some travel.
Benefits
What We Offer
• A global and quickly expanding international business culture
• A diverse, dynamic, and highly skilled working environment
• Development opportunities internationally
• Competitive compensation package and bonus plan
• 100% employer-paid healthcare premiums for you and your family
• 401(k) employer match up to 5%
• Four weeks of vacation time