Events Marketing Senior Manager
Calabrio, United States
Job Description
Position Overview
Calabrio is seeking an Events Marketing Manager to own both event strategy and execution across both internal and partner events, including tradeshows, webinars, and sponsored events. We want someone that is excited to put their deep event experience and creativity to work, innovating our speaker participation, event lead generation, and follow-up strategies.
Responsibilities
- Own annual event strategy and execution, suggesting conference and partnership opportunities, both virtual and physical to elevate our brand awareness, prospecting, and customer retention
- Define success metrics, goals, and its relativity to department and company goals
- Develop content strategy for events including keynote speaker identification, topics, and breakout sessions
- Drive all the cross department collaboration and communication to execute your vision for event participation, ensuring clarity and preparation are a top priority with your stakeholders
- Work hand in hand with 3rd party event agency on event execution
- Collaborate with other members of the marketing team to ensure external messaging and initiatives are consistent with entire company goals, capitalizing on the highest converting assets to engage at events
- Partner with campaign managers and sales team on marketing plan to drive event awareness, registration, and and lead follow-up strategies post-event
Requirements
- 5+ years of proven successful event marketing and execution, with 3+ years of b2b SaaS marketing
- Demonstrated ability to own event strategies with little to no oversight, passionate using data to drive strategy
- Experience in vendor negotiation, sponsorship contracts and fulfillment, and expo strategies
- Passion for creative, out-of-the box event strategies, with examples of previous risks taken that led to positive results
- In-depth knowledge of managing speaker preparation with executive and senior leaders
- Passionate about staying ahead of the curve in event technology and engagement tactics
- Ability to work well with cross-functional team as well as 3rd party partners on event planning and execution
Benefits
Calabrio People are: Open, Clear, Ambitious, Accountable, Collaborative, Consistent
What we value mostworkplace diversity and ensuring an environment of mutual respect. We believe that diversity and inclusion are critical to our success, and we are proud to be an equal opportunity employer. Our commitment is to continue to keep our people healthy, focused, and creative. We've built a company culture where you’ll feel motivated and truly excited to come to work. Calabrio is driven by the diversity of our talented team members who come from a wide variety of backgrounds and lifestyles. As an equal opportunity employer, we always consider and embrace ALL individuals including what makes them unique. We believe our team members should be happy and healthy, with peace of mind and a sense of accomplishment.
About Calabrio:
Calabrio has joined forces with some of the best minds and most progressive concepts on enriching human interactions through our customer experience intelligence platform. For you, that means working on high-performing innovative teams that combine their incredible ideas in one incredible company.Our team members are offered comprehensive benefits for various life circumstances and needs, great opportunities for career development, and a balanced work-life to achieve personal and professional success (all benefits are subject to eligibility requirements).
Awards amp; Accolades:
Calabrio has 300 Global Partners, more than 2.25 million agents, and over 7,000 customers worldwide. We’ve been doing this for more than two decades and have been recognized by leading independent third parties such as Gartner, Forrester, and G2 Crowd as a leader and visionary. Thanks to the hard work and dedication of every Calabrio team member, we have been recognized by the Star Tribune Top Workplace for 9 years in a row, a 2022 UK Great Place to Work, named one of BC’s Top Employers for 2023 and recognized as a top 50 fast-growth company by Minneapolis/St Paul Business Journal.
Calabrio celebrates and fosters a culture that thrives on diversity. We are an Equal Opportunity Employer that prohibits discrimination and harassment of any kind. We provide employees with a work environment free of discrimination and harassment. All employment decisions at Calabrio are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, parental status, or any other status protected