MANAGING DIRECTOR, BEAUTY
The ideal candidate for the position of Managing Director, Beauty amp; Wellness should have a proven track record of successfully maintaining and strategically growing an agency practice. They should be capable of effectively leading a team and driving business development across various services such as media relations, events, affiliate network building, and partnerships, with an understanding of influencer relations (owned and earned). In addition, this candidate must possess the ability to work collaboratively with other departments and practices within BPCM and beyond.
This role works alongside BPCM Partners to foster and grow our beauty and wellness client roster.This role will be a hybrid, with a minimum of 2 days in the office.
CLIENT RELATIONS
- Participate in a client-facing manner for priority clients ensuring the highest touch service possible
- Participate in client calls when necessary and in order to maintain successful client relations and monitor account health
- Foster senior level client relationships that allow for free-flowing feedback between both client and agency team
- Partner with clients to identify areas of opportunity for the team and implement necessary changes and optimizations
- Responsible for communicating to clients BPCM senior team changes (AE + above) and new hire plans to client leadership
- Provide senior level counsel to clients in the areas of beauty-related programs, initiatives and trends
- Actively red flag any foreseeable internal and external issues to Chief of Staff in order to mitigate client risk
- Maintain communication with clients to drive forward their Sustainability and DEI goals, as relevant and according to scope; Working with BPCM’s Chief of Staff and DEI consultant to provide relevant, high level senior level counsel to clients in the areas of Sustainability and DEI related programs, initiatives and issues.
- Provide strategic direction to clients on planning, initiatives, brand positioning and core messaging
MEDIA AND INFLUENCER:
- Strategy deck creation is generally led by the VP and Directors, with potential support from our Strategic Director; Managing Director oversees from a high level and taps into Partners and other Department Heads for creative ideation, when necessary. Managing Director drives forward KPIs, Key Messages and ensures they ladder back to the brand strategy
- Possess strong relationships with top-tier consumer media, business and trade press; contacts outside of beauty media relevant to wellness, health and business are also key
- Leverage media relationships to negotiate client features across print, digital and social channels, partnering with SD for execution
- Awareness of lifestyle, wellness, pop culture trends, editorial calendars and key events and how to effectively apply story angle development for clients that is strategic and timely
- Ensure BPCM’s influencer targeting is per each client’s specific needs, facilitating and participating in briefings when necessary
- From a very high level, oversee planning and execution of PR and influencer events (press/influencer trips, product launches, deskside meetings, store openings, panels, etc.)
BUSINESS DEVELOPMENT
- Lead the business development of BPCM Beauty amp; Wellness alongside BPCM Partners, cultivating relationships in the market for new business opportunities
- Maintain a robust new business pipleline ensuring productivity goals are met within the forecast
- Serve as the main contact for all Beauty amp; Wellness new business opportunities
- Identify areas of opportunity for BPCM across divisions, utilize industry contacts to gather information and make recomendations to Partners and Chief of Staff on how to grow BPCM’s business
- Facilitate Beauty Braintrust email distro feedback on all new business opportunities, ensuring team members are in alignment on what to pursue and related fees
- Partner with VP Beauty to project manage new business process ranging from deadline management, capabilities deck to proposal and scope of work development.
- Create in-depth scopes of work for clients, ensuring the bandwidth of the team is preserved
- Negotiate new client fees and SOW structures, ensuring consensus among key internal BPCM stakeholders ranging from Partners to Directors
- Partner with Chief of Staff and BPCM Legal Counsel on MSA and SOW development and edits, project managing it through to completion. (Upwards of 10 SOWs per year and 2-4 MSAs)
- Ensure new business updates are captured in the New Business Tracker
CORPORATE COMMUNICATIONS
- Build out the Beauty department’s corp comms capability and service offering with the goal of e