MANAGING DIRECTOR, FASHION
BPCM is seeking an experienced Managing Director based in New York to lead our Fashion division. The Managing Director will be responsible for day-to-day management amp; development of the Fashion department and team. This role sits as part of the senior leadership team.
BPCM has a robust Fashion division with marquis luxury, contemporary, and mass brands across numerous categories and we are seeking a leader who can work across this wide range of clients with differing scopes, budgets and needs.The ideal candidate will effectively lead business development across our suite of services including; media relations, strategy development, consulting, events, runway shows, community amp; affiliate network building and partnerships with some experience preferred. This person will possess the ability to work cross-functionally within and beyond BPCM’s differing Practices and Departments, including Beauty, Hospitality amp; Lifestyle, Wine amp; Spirits, Sustainability, Purpose, Corporate Communications and Celebrity amp; Influencer, and has experience in successfully maintaining and strategically growing an agency practice.
This role reports into the BPCM Partners and Chief of Staff and will grow our fashion client roster, oversee high-level client strategy, maintain client health, and foster employee development and experience.
This role will be hybrid, 2 days minimum in the office, with additional time as needed.
DAY-TO-DAY MANAGEMENT:
·Oversee clients’ strategy, work closely with account leads to ensure articulation of the brand’s desired image and position, and consistent communication of image and position to all constituencies, both internal and external
·Responsible for an average of 10 Fashion department team members based in NY, with potential for more
·Seamlessly work with department heads of all BPCM divisions and practices to foster efficient cross-departmental communication and integration when relevant
·Provide strategic direction to senior staff/clients on planning, initiatives, media relations and overall brandpositioning; support team on execution of scope deliverables
·Develop comprehensive media strategies with media landscape/marketing trends
·Guide the team in developing a strong network with key editors/journalists across entertainment, consumer, lifestyle, business, trade and broadcast media
·Possess strong network of editorial relationships with senior editors, writers and freelancers and extensive experience in brand storytelling and feature pitching
·Oversee weekly, monthly, and annual wrap up reports for various clients
·Draft, edit and proofread materials from press releases, blog content, pitches, fact sheets, FAQs and briefing notes, to client correspondence
·Manage thought leadership platform with Senior Leadership amp; Department Heads
·Work with Senior Leadership to maintain a new business pipeline, align on new business goals, lead new business proposals, develop strategic communications plans, identify key media targets, and create budgets
FASHION INDUSTRY EXPERTISE:
·Follow latest trends and developments by attending industry events, reading trade publications, and following key thought leaders and influencers on social media
·Share thought leadership and trend research with the team and use the information to develop strategic recommendations, programs, or initiatives
·Foster and maintain fashion media relationships and grow senior editor relationships for strategic media coverage and feature opportunities
·Support team members on fashion media/industry outreach on behalf of clients
·Oversee client contracts and renewals, ensuring the team is compliant across all legal requirements, privacy, and brand commitments
·Oversee BPCM’s media and contact database with the team’s support, ensuring accuracy and relevance of current contacts and new industry contacts
EVENTS:
·Plan and execute events including media and KOL events and runway shows of all scales. Oversee invite lists and RSVP management, wrangle media and attendees, approve all internal/external event materials and communications, and manage event staffing/flow
LEADERSHIP:
·Partner with HR for effective and timely recruiting for open roles and cultivate a robust pipeline of candidates from entry level to Director roles as the business needs shift
·Partner with Head of Finance to ensure department financial targets are met or exceeded
·Participate in weekly leadership meetings; communicate relevant topics for discussion
·Conduct performance reviews for direct reports and provide year-round feedback on areas of opportunity inclusive of promotions and salary increases
·Assess client fees/workload, request fee