Social Media Strategist
Ghost Robot, United States
Job Description
Ghost Robot is seeking a talented Social Media Strategist to join our team in Hudson, NY. As a Social Media Strategist at Ghost Robot, you will be responsible for developing and executing social media strategies to drive brand awareness, engagement, and conversion for our clients. You will work closely with our creative team to develop content, manage social media campaigns, and analyze performance data to optimize social media efforts. The ideal candidate is a creative thinker, data-driven, and has a strong understanding of social media platforms and trends.
This will start as a contract position with potential to be full time staff, based upon a Salary Range: $65-$80K annually
The listed pay range represents the lowest to the highest range that we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, local currency exchange rates, performance, shift, travel requirements, sales or revenue-based metrics, applicable law, and business or organizational needs.
Equal Opportunity Employer:
Ghost Robot is an equal opportunity employer, committed to diversity and inclusion. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability, or age.
Key Responsibilities:
- Develop strategies for, and manage all social properties including YouTube, Instagram, TikTok, Twitter, Pinterest, LinkedIn, and other emerging channels
- Research, identify, and engage with key influencers, bloggers, and content portals related to our key areas of focus
- Develop and implement regular social promotions and campaigns, and report on their success
- Lead the development of content calendars and efficient content production
- In collaboration with the creative team, maintain a consistent brand voice and guide content asset development
- Lead tagging, titling, linking, and keyword optimization of all content
- Develop ongoing actionable reporting based on mutually agreed upon client KPIs
- Explore new ways to engage new and existing social networks to reach our prospects and customers
- Constantly monitor trends, news, and other benchmarks that can influence client content strategy
- Remain up to date on branded content regulations and restrictions
- Analytics and Reporting: Monitoring the performance of social media campaigns using analytics tools. Analyzing data to assess the effectiveness of strategies, tracking key performance indicators (KPIs), and providing regular reports to demonstrate the impact on the organization's objectives.
Requirements
- BA/BS degree
- 5+ years' experience in social media including full strategy and content development
- A thorough knowledge of best practices and trends for new and developing social networks
- Experience measuring, analyzing, and reporting on social media campaigns
- Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions
- Ability to work collaboratively with cross-functional teams.
- Strong organizational and time management skills.
- Attention to detail and ability to meet tight deadlines.
- Passion for social media and staying up-to-date with the latest industry developments.
- Bonus experience and skills include Adobe Creative Suite, copywriting, designing graphics, and blogging.
- Must live within 50 miles of Hudson, NY.
Benefits
Once a Staff Position Benefits include:
Health Insurance
Life Insurance
Commuter Program
Retirement Account: 401k with up to 4% matching
Citi-Bike Account
Regular Holiday Schedule
Competitive PTO Schedule