Senior Content Marketing Manager
Blink - The Employee App, United States
Job Description
Description
80% of the global workforce is a frontline worker; yet their work experience -how they work, how they connect with systems, with others, etc, - is fundamentally disjointed and difficult compared to desk based workers.
Blink’s mission is to close this digital divide and enable distributed organisations to reconnect their frontline workforce, communicate effectively with all their employees and engage with all of them like never before. Blink’s super-app allows frontline workers to access everything they need and everyone they want in the palm of their hand.
Blink is now in Boston (USA) with teams in the UK (London) and Australia (Sydney). We are working all over the world with hundreds of industry-leading companies including Stagecoach, St. Luke’s, Elara Caring and Dominos.
Requirements
Senior Content Marketing Manager
This is the kind of marketing opportunity B2B content marketers dream of. Real product market fit, an ocean of happy customers with inspiring, impactful stories to tell.
This is a very critical role in the global marketing team, with the chance to really come in, hit the ground running and put your stamp on this fast paced, growing business. As our content marketer you’ll be the happiest when turning commercial challenges into impactful stories. You’ll relish the opportunity to roll up your sleeves writing for the CIO and CHRO persona, as well as taking a step back and strategically looking at how content can perform throughout the funnel.
What the role involves:
- Own the content strategy from end to end. Managing and creating content for our website and key marketing initiatives - from core landing pages, ebooks, whitepapers, sales enablement tools case studies, email nurture campaigns and much more
- Maintain high level of editorial oversight over content created across Blink to ensure consistency of brand voice and story
- Leading on the content strategy including working with your key stakeholders in sales and marketing to design a content calendar
- Conducting content audits, identifying gaps, running A/B tests, and optimizing content to improve the customer journey, thereby increasing conversion and engagement metrics
- Staying up-to-date with industry best practices, product requirements, competitor messaging, and customer challenges
- Managing a network of contractors (writers, designers, content creators, analytics consultants, etc) necessary to complete projects
- Monitoring and measuring the success of all the above, ensuring content plays a pivotal and measurable role in the marketing and sales functions
Requirements
We’re looking for a content marketer who is hankering for that fast paced, hands on and impact driving role, with the ability to really own a core area of marketing. If you want the opportunity to show what you deliver is driving growth for a brand, then this is for you.
We’re also looking for some key attributes:
- Minimum 5 years experience in B2B content marketing
- Exceptional writing and editing abilities (you think and write a bit like a journalist)
- Proven ability to manage the production of multimedia content, including video
- Proven success in managing the outcomes of other contributors (agencies/freelancers)
- Someone who loves turning data and customer success into impactful stories
- Basic knowledge of marketing automation tools (ideally Hubspot) and web CMS
- Available 3 days / week in our Boston office
Benefits
You will have the opportunity to be part of something impactful, large-scale, and meaningful.
Most importantly, you’ll work for a company with a strong purpose, with an ambitious and supportive team embarking on a journey most start-ups can only dream of!
Benefits include:
- A competitive salary
- Generous equity allocations with significant upside potential
- 401(k) A generous plan to help you save for a bright future
- Private health insurance- we'll pay for your medical, dental, and vision coverage
- The ability for you to grow, learn and solve a variety of challenges, working in a supportive environment with smart, talented people.
At Blink, we're committed to creating an inclusive and diverse culture where our people feel they truly belong. We value and respect individual differences, so all applications will receive fair and equal consideration without regard to ethnicity, religion, gender, gender identity or expression, sexual orientation, nationality, disability or age.