Social Media Manager
Refuge Media Group, United States
Job Description
Company Overview:
At Refuge Media Group, we believe in the transformative power of music and entertainment to create unforgettable experiences. We produce concerts and events that bring joy, hope, and inspiration to diverse audiences. Our mission is to use the universal language of music to make a positive impact in the world. We are currently seeking a talented and creative Social Media Manager to join our dynamic team.
Job Description:
As the Social Media Manager at Refuge Media Group, you will be a key player in enhancing our online presence and engagement. You will work closely with the Director of Marketing to develop and implement social media strategies that align with our overall marketing goals, drive attendance to our events, and create a vibrant online community. You will have a very hands-on role, creating a high volume and wide variety of content while managing paid and organic social media campaigns.
Key Responsibilities:
- Social Media Strategy:
- Collaborate with the Director of Marketing to develop and implement a social media strategy that complements overall marketing objectives.
- Ensure brand consistency and cohesion across all social media platforms.
- Maintain a pulse on the ever-changing landscape of paid and organic social media and adjust strategy, campaigns, and content accordingly.
- Content Creation and Management:
- Create and publish engaging and shareable content for various social media channels, including but not limited to Facebook, Instagram, TikTok, YouTube, and Spotifyhigh volume and fast paced!
- Develop and manage a multi-platform content calendar that allows sufficient time for content approvals.
- Coordinate with internal teams to align social media content with overall project and company themes and messaging.
- Social Media Advertising:
- Plan, execute, and optimize social media advertising campaigns to effectively target and reach specific audience segments.
- Utilize paid advertising on platforms such as Meta Ads Manager, Google Ads, Spotify, Bandsintown, and more to drive sales, engagement, and event attendance.
- Community Engagement:
- Foster a sense of community and excitement around our events through active engagement on social media platforms.
- Monitor and respond to audience comments, messages, and mentions in a timely and professional manner.
- Campaign Support:
- Work closely with the marketing team to support the development and execution of integrated marketing campaigns, ensuring a strong social media component.
- Utilize social media to drive ticket sales, increase event visibility, and generate buzz before, during, and after events.
- Analytics and Reporting:
- Utilize social media analytics tools to track performance, gather insights, and prepare regular reports on key metrics.
- Use data-driven analysis to optimize social media strategies and enhance overall effectiveness.
Requirements
- Bachelor's degree in Marketing, Communications, or equivalent experience.
- Proven experience as a Social Media Manager or similar role, preferably in the live event or entertainment industry.
- Strong understanding of social media platforms, trends, and best practices.
- Demonstrated proficiency in short-form video production video creation and basic graphic designplease include a link to your online portfolio in your resume.
- Excellent written and verbal communication skills.
- Creative mindset and an eye for design, with the ability to generate engaging and innovative content that aligns with established brand guidelines.
- Passion for music and the entertainment industry.
Benefits
- Annual Salary: $79,000-84,000 - full-time position
- Opportunity to work in a creative and collaborative environment
- All travel accommodations provided when travel is required
- Cost of living increase annually
- Paid time off
- Paid holidays