Health Account Manager - Boston
AdTheorent, United States
Job Description
The AdTheorent Health Account Manager owns the client-facing relationship post-sale and ensures superior client service through excellence in campaign management, relationship development, client retention and incremental sales. In addition to regular client communication, Account Managers interact across AdTheorent’s internal departments as well as the partner landscape on behalf of their clients.
The ideal candidate will have prior experience in a client-facing role in the digital marketing and/or media agency space, with a special focus on Healthcare and Pharma.
This hybrid position can sit in either our Boston, NYC, Chicago or Denver office.
Responsibilities Include:
- Manage and maintain cross-channel, programmatic advertising Health/Pharma vertical campaigns (i.e. display, video, native, rich media) in partnership with clients and internal teams to help clients connect with their customers
- Serve as the main point of contact for assigned accounts and ensure client deliverables and campaign needs are met in a timely manner
- Coordinate with internal teams to build Health specific audiences, launch campaigns on time, and drive optimal performance throughout the campaign’s flight
- Develop a thorough understanding of AdTheorent Health products and services to upsell when performance and/or offerings align with customer’s business needs
- Partner with Data Analytics to prepare regular and post-campaign reporting presentations to analyze performance and provide recommendations and new opportunities for future campaigns
- Collaborate with Sales Managers to strategize and identify ways to optimize campaign performance to drive peak results for clients and health audiences
- Ensure excellent customer satisfaction levels with every customer engagement
- Keep abreast of digital media developments and industry technologies and capabilities within the Health/Pharma space
Requirements
- College diploma, with relevant degrees in advertising or communications
- Minimum 2 years in a client facing programmatic, account management, customer success or media planning role
- Prior account management experience at an ad tech or media company is a must; experience in supporting Health/Pharma campaigns is a plus
- Strong understanding of interactive media planning and buying, and success metrics (NPI Reach, Audience Quality, CPQA, CTR, CPA, CPM, etc.)
- Familiarity with Microsoft Office, Salesforce, Google Analytics, DCM, DoubleVerify, IAS, IQVIA, IPSOS, Crossix, Symphony, NPI Insights amp; Reporting
- Understanding of the programmatic market, with exposure to bid management and campaign management optimization strategies.
- Organized and detail oriented, with the ability to multi-task in a fast-paced environment
- Demonstrated ability in analyzing and interpreting campaign data to recommend solutions that will provide optimal results for clients
- Possess independence, confidence, and enthusiasm
- Ability to work and collaborate in a team environment
- You must be willing and able to work hybrid in our Boston or NYC office
Benefits
We offer full health coverage, generous PTO, an award-winning office culture!
We are an Equal Opportunity Employer and seek to foster community, inclusion and diversity within the organization. We encourage all qualified candidates, regardless of racial, religious, sexual or gender identity, to apply.
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