Associate Marketing Manager
FreightPlus, United States
Job Description
About FreightPlus
FreightPlus is an industry provider of data-driven transportation management, offering businesses customized and fully tailored managed transportation solutions in a boutique environment where clients get the individual attention they deserve. FreightPlus combines first class customer service with innovative technology and industry best practices to help mid-size and growing companies work efficiently in the $800B domestic transportation market. The company is ranked #150 in the most recent Inc. 5000 list of fastest growing companies and is the fastest growing private company in Massachusetts.
Job Description
FreightPlus is seeking an Associate Marketing Manager to assist in the development, implementation, and execution of our strategic marketing plans to attract potential customers and retain existing ones. You will work in partnership with our Client Success and Business Development teams to develop programs and collateral that highlight the FreightPlus value proposition. You are a creative problem solver who is comfortable working in a fast-paced, high-energy environment. You’ll be responsible in partnership with the manager for driving the marketing and collateral roadmap and developing a robust channel marketing and content strategy, while working with the cross-functional team to deliver against KPIs that measure our brand, customer, and prospect success.
This role is inherently cross-functional - You will work closely with business development, client management, technology, operations, finance, and executive teams. This role will report directly to the Marketing Manager.
We want candidates who thrive in a start-up like environment that offers work life balance.
Job Responsibilities:
· Execute FreightPlus brand collateral including client and prospect presentation decks, white papers, video, social media content, email, the FreightPlus website and content edits.
· Ownership of operational metrics within owned marketing channels.
· Development of clear process paths to optimize, simplify, and automate customer marketing processes.
· Maintain the FreightPlus conference and event schedule.
· Interact with key business and technical stakeholders to define and track key performance indicators (KPIs).
· Interface with partner and technical teams to identify opportunities to innovate and improve marketing capabilities through technology.
· Work with early-adopter and visionary customers to invent the next set of customer and prospect-centric messaging.
· Collaborate with media organizations and advertising agencies to drive FreightPlus Brand and Marketing strategies.
· Updating leadership on the progress of marketing activities and reporting on the results of campaigns
· Own relationships with our business development tool providers
Requirements
Basic
· 3+ years of relevant marketing experience.
- Problem solving mindset and willingness to dive deep to understand problems and fixing them so they stay fixed.
- Social media experience
- Email marketing experience
- Basic web editing skills/experience.
- Proficiency in marketing and email software, e.g. HubSpot, Mailchimp, etc.
- Experience owning key metrics and managing day to day business processes
- Demonstrated analytical and quantitative skills, ability to use hard data and metrics to back up assumptions and develop business cases
- Strong verbal/written communication and presentation skills, including an ability to effectively communicate with both business and customer teams.
- Must be able to work full time in our N. Quincy, MA office
- BS, BA degree or equivalent experience
Preferred
- Experience in B2B marketing with LinkedIn a plus
- Web/SEO experience a plus
- Freight and/or Transportation industry experience a plus
- Experience in cross-functional roles and a proven track record of delivering successful customer outcomes.
- Demonstrated ability to dive deep in understanding the department, our business, and the competitive landscape.
- A deep understanding of continuous process improvement, and a proven track record of delivering results.
- Experience as owner with the ability to drive prioritization consensus across business units and serve as an effective liaison between internal and external customers.
Benefits
The compensation package includes a competitive salary, performance bonuses, health, dental, 401k and unlimited vacation.