We are Rebels. Inventors. Magic Makers.
We have a world class agile market research platform. We help brands rewire their traditional ad amp; innovation development processes with insights early, often amp; connected to create a learning loop. The result? They get smarter over time. Insights teams have more impact. Brands launch better ads amp; products
We were founded in 2012 with the dream of creating end-to-end automated research. Fast forward 10 years and we have 1,000+ happy customers, 100
So how do we do it?
Our platform provides access to actionable, quick and smart insights to amplify creative effectiveness and shape winning innovation, empowering creators with the agility and the data they need to make better decisions about the ads and innovation they take to market.
Through working with some of the biggest brands in the world, we’ve built technology that lets our customers see their product innovations and advertising ideas through their consumers’ eyes so they can quickly iterate, optimise, validate and learn increasing their chances of in-market success.
Who we're hiring
The Senior Performance Marketing Manager will play a pivotal role in optimizing the overall customer journey and maximizing the lifetime value (LTV) by leveraging a combination of deep customer insights, rigorous experimentation, and technical expertise. Reporting to the Director of Growth Marketing, this individual will collaborate closely with cross-functional teams including Product Marketing, Brand, Customer Success, Sales, and Revenue Operations.
Core responsibilities include ownership of the following:
Optimization:
- Manage end-to-end performance marketing across channels for revenue growth.
- Develop and optimize campaigns in paid social, SEM, remarketing, and display.
- Conduct quarterly test initiatives, exploring new channels for integrated campaigns.
- Collaborate with cross-functional teams for seamless execution and optimization.
Cross-functional Collaboration
- Work closely with Marketing Ops for reporting across Salesforce, Tableau, and Pardot.
- Ensure consistent messaging across channels in collaboration with Social Media and Corporate Comms.
- Optimize website content and paid search copy in collaboration with Product and Brand teams.
- Conduct keyword research for content teams and continuous optimization.
Budget Management
- Efficiently allocate and manage budget across performance channels.
- Regularly evaluate campaign performance against goals, recommending ad spend modifications.
Data amp; Analysis
- Build and maintain a deep understanding of the tech stack alongside Marketing Ops.
- Report on how performance channels contribute to pipeline and related metrics.
- Analyze and optimize campaign performance based on data-driven insights.
- Deliver quantifiable improvements in ROI and cost per conversion (CPA).
Requirements
- 5-7+ years in a performance or digital marketing role at a scale-up preferably in a B2B SaaS environment
- Self-starter who is passionate about getting things done, moving fast and experimenting
- Demonstrated ability to iterate and optimize campaigns and campaign elements based on data
- Demonstrated track record in excellent CRO conversion rate optimization amp; A/B/N testing
- Strong writing skills; adept at writing narratives and producing content that converts
- Expertise in audience segmentation amp; persona identification
- Deep understanding of Pardot, Salesforce and Tableau (or equivalent)
- Ability to make complex data-driven decisions and balance short amp; long term tradeoff
- Ability to evaluate conversion-focused copy amp; creative that also aligns to brand voice/positioning
- A strong track record in growing leads and results through functional innovation and user experience and creating engaging on-site content through cross functional collaboration
- Experience working on integrated marketing campaigns (social, digital, traditional, content, etc) to drive qualified ICP leads
- Demonstrated track record of delivering strong results through testing amp; optimization activities.
- Deep expertise in Digital A/B amp; Site Tracking Capabilities
- Competent with basic image optimization, HTML, CSS
- Experience with Contentful a plus
Benefits
- Salary range $110-130K per annum. Salaries are benchmarked annually
- Unlimited holidays we want well rested and motivated teams so encourage people to take plenty of time off. We don’t cap your allowance, but do set a minimum of at least 20 days per year plus national ho